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THE SAFETY OF OUR HEALTH
An examination and analysis of the current state
of the safety of digital technology in the healthcare industry
Presented by Kelly McGillivray
Meet Duke University Hospital
(DUH)
Located in Durham, North Carolina
Teaching hospital (Duke University School of Medicine)
Focuses on adult procedures, surgeries, and pediatric specialties
Level 1 Trauma Center
Medical specialists available in a variety of areas 24/7 to treat incoming trauma patients
How does DUH currently use the
Internet and social media?
Google Plus
Mychart (online access
to healthcare and
communication with
providers)
Electronic health
records
What considerations should DUH recognize
for a digital presence in the healthcare
industry in 2016 ?
Digital risk
Virtual extortion, or
ransomware
In February 2016, an
L.A. hospital “had its
internal hospital
computer system shut
down by hackers who
demanded $3.7 million
in ransom,” (Woods,
2016).
What technology is available to DUH to enhance
their digital presence on the Internet and social
media in 2016 and beyond?
Enterprise Cloud Business Intelligence (ECBI) software
ECBI software is revolutionizing the method by which providers maintain current or growing business relationships
With the current method of paper referrals, “up to 50% of patient referrals to never result in a doctor’s visit,” therein creating a chasm in care, which in turn “causes patients to lose treatment, the healthcare facility to lose money, and increases the potential of malpractice lawsuits due to improper hand-offs and lack of audit trails,” (referralmd.com, 2015).
What are the implications of the
Internet and social media for the future
of DUH?
Strengths
Connects patients and
providers
Connects providers to
electronic records,
digitalizing record-keeping
Significant cost-saving as
opposed to maintaining
paper copies of records
What are the implications of the
Internet and social media for the future
of DUH?
Weaknesses
Patient records cannot be accessed without access
to the network, placing patient health in jeopardy of
being held ransom, or inaccessible in case of
weather-related emergencies that render hospitals
without power
Ethical implications regarding unprofessional
content posted by health care providers
Potential for violations of patient confidentiality
Opportunities
Provides an opportunity to share knowledge,
techniques, and treatment plans with other health
care providers.
What are the implications of the
Internet and social media for the future
of DUH?
Threats
Places patients, hospitals, and health care providers
at risk of ransomware
What are the implications of the
Internet and social media for the future
of DUH?
How will global presence impact DUH’s
choices about Internet and social
media use? 31% of healthcare providers
use social media for professional networking (Med Tech Media, 2011).
41% of patients report that social media affects their choice of a healthcare provider, clinic, or hospital (Ottenhoff, 2012).
60% of healthcare providers believe that social media improves the quality of care to patients (Ottenhoff, 2012).
How do healthcare providers use social media
and if not, what are the leading reasons?
Graph 1.1:
Graph 1.2:
Results from a 2014 study performed by MedData, surveying 257 physicians
How can DUH encourage its healthcare providers
to use social media without damaging the
hospital’s brand or inciting liability?
Strategy Recommendation for DUH’s future use of the
Internet and social media (Part 1):
Bolster hospital-wide written policies and procedures
outlining social media use for health care providers by:
Promote a corporate culture of collective accountability
for the brand of the hospital and its reputation
Remain consistent in messaging, utilize a metrics-
based approach to communications and deliver
uniformity in messaging
Strategy Recommendation for DUH’s future use of the Internet and social media (Part 2):
Align the goals of social media and Internet use with the tactics that will be utilized:
Engage with patients on a proactive basis, addressing issues before they escalate
How can DUH encourage its healthcare providers
to use social media without damaging the
hospital’s brand or inciting liability?
Graph 2.1:
References
Cohen, H. (March 27, 2013). Social Media Does Not Drive ROI . Retrieved from http://heidicohen.com/social-media-does-not-drive-roi-research/
Duke Health. (2016). Duke Health. Retrieved from https://www.dukemedicine.org/
Effective Social Marketing Tactics. (2013). [Graph illustration Ascend2 Client Connection Research Survey February 2013]. Social Media: 5 Small Business Lessons. Retrieved from http://heidicohen.com/social-media-5-small-business-lessons-researchcharts/
Ottenhoff, M. (December 17, 2012). Infographic: Rising Use of Social and Mobile in Healthcare. Retrieved from http://thesparkreport.com/infographic-social-mobile-healthcare/
Physician Adoption of Social Media. (2014). [Graph illustration MedData Physician Adoption of Social Media July 8, 2014]. Retrieved from http://www.meddatagroup.com/wp-content/uploads/Social-Media-Infographic_v3.pdf
Referral MD. (2015). 10 Biggest Innovations in Health Care Technology in 2015. Retrieved from https://getreferralmd.com/2015/02/the-10-biggest-innovations-in-health-care-technology-in-2015/
Von Muhlen, M. & Ohno-Machado, L. (July 3, 2012). Reviewing social media use by clinicians. Retrieved from http://jamia.oxfordjournals.org/content/jaminfo/19/5/777.full.pdf
Woods, B. (February 17, 2016). The Hacking Economy: Virtual extortion a big business for cyber criminals. Retrieved from http://www.cnbc.com/2016/02/17/
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