mccormick new media

Cecy Borunda, Seth Gillitzer, &

Zeb Rollins

Basics• Mission Statement: Awareness & Engagement• One of the 10th oldest agencies in the US• Founded by James L. McCormick: 1926• Core practice areas of the agency:– Food– Agrculture/Biotechnology– Pets/Veterinarians – Health Care– Financial Services

In- Depth Interviews

In –Depth Interviews Cont.

• Very integrated ad firm…”We do whatever the client wants.” – Amanda Koontz

• Powerpoint & keynote are primarily used for pitches. • Big Pitches are done in the Kansas City office or the

office in De Moines Iowa.• Social media is used to communicate with employees

and clients• Social media specialists for clients• Creative department uses Adobe creative cloud• Very client consultation heavy

Stakeholders

• Employees• Clients• Agriculture companies in the area

Secondary Research• Website analysis:

Facebook• 318 Likes

Twitter• Followers: 316• Following: 43

Clients.

Tobacco Free Amarillo

Instagram

Twitter

Facebook

New Media Platforms

• HootSuite • Canva• Adobe Cloud• MC interactive• Tilt Open (customizable crowdsourcing)

Interactive Publishing

How They Measure

• McCormmick Company has another side of their company called MC Interactive which focuses on the digital components of the client’s needs.

• Along with those components, MC Interactive provides easily accessible metrics and analysis for every online/digital media piece for all clients. (Google analyitcs, etc.)

Video• Helicopter/Drone

In Conclusion

• Because McCormick works with primarily agriculturally-based clients, their main target market would be the more rural person who naturally does not consume as much online media as the average person.

• Therefore, McCormick is seen as a much more traditional advertising agency and has much less need to incorporate as many new media platforms as the average modern advertising agency, but do a flawless job with the platforms they already utilize.