meaningful business is profitable business

Empowering Meaningful Innovation www.lucaleonardini.com

Meaningful business is profitable business.

Empowering Meaningful Innovation www.lucaleonardini.com

“None of them started alone.”

Empowering Meaningful Innovation www.lucaleonardini.com

“None of them wanted to become rich.”

Empowering Meaningful Innovation www.lucaleonardini.com

The MEANING

is the value

Empowering Meaningful Innovation www.lucaleonardini.com

NOT the money.

Empowering Meaningful Innovation www.lucaleonardini.com

Innovation MUST be

meaningful.

Empowering Meaningful Innovation www.lucaleonardini.com

“The best reason to start a business today

is to make meaning;

it’s to create a product or service

to make the world a better place.”

Guy Kawasaki

Empowering Meaningful Innovation www.lucaleonardini.com

“A business has to be involving,

it has to be fun and

it has to exercise your creative instincts.”

Sir Richard Branson

Empowering Meaningful Innovation www.lucaleonardini.com

Chip Conley

“There is a strong connection between

creating employee happiness and

the tangible of financial profits.”

Happy employees + Happy Customers = Profitable Business

Empowering Meaningful Innovation www.lucaleonardini.com

Tony Hsieh

“We did not want to just sell shoes.

It was not even into shoes, but

I was passionate about customer service.”

Empowering Meaningful Innovation www.lucaleonardini.com

What to do?

Empowering Meaningful Innovation www.lucaleonardini.com

Develop Customer focused

strategies

Empowering Meaningful Innovation www.lucaleonardini.com

Work on the

UXUser eXperience

to improveCustomer Satisfaction

Empowering Meaningful Innovation www.lucaleonardini.com

How?

Empowering Meaningful Innovation www.lucaleonardini.com

Apply three

strategic leverages3

Empowering Meaningful Innovation www.lucaleonardini.com

Eliminate wastes, improve profit margins, reduce costs, create continuous improvement.

strategyLean six Sigma

Empowering Meaningful Innovation www.lucaleonardini.com

Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.

strategyweb marketing

Empowering Meaningful Innovation www.lucaleonardini.com

strategycontent management

To build effective and flexible processes and to align the communication governance to the market needs.

Empowering Meaningful Innovation www.lucaleonardini.com

They are relevant tothe business environment

Empowering Meaningful Innovation www.lucaleonardini.com

Customers & Employees’ Happiness

meansFinancial Profits

Empowering Meaningful Innovation www.lucaleonardini.com

effective

meet customer expectations

means that you’ve been

Your Customer is satisfied.

Empowering Meaningful Innovation www.lucaleonardini.com

very effective

meet customer desires

means that you’ve been

Your Customer is very satisfied!

Empowering Meaningful Innovation www.lucaleonardini.com

exceeded expectations

meet unrecognized customer needs

means that you’ve

Your Customer is “Happy!”

Empowering Meaningful Innovation www.lucaleonardini.com

The winning mentalityYou can follow Luca Leonardini on:

Empowering Meaningful Innovation