mech/arec 581a2 innovation strategies february 15, 2011 rick turley 1

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Sustainable Technology Entrepreneurship for Scientists and Engineers MECH/AREC 581a2

Innovation StrategiesFebruary 15, 2011 Rick Turley

1

Innovation Strategies

Using the Business Model Canvas (handout)

Emergent Strategies (textbook +) Multi-sided Platforms Blue Ocean Free

Innovation at the BoP

2

Multi-Sided Business Model

3

Freemium Business Model

4

Over 90% of Skype users subscribe to the free service. Paid SkypeOut calls account for less than 10% of total usage.

5

Blending Blue Ocean with BMG Canvas

6

The Wii Blue Ocean

7

Social and Environmental BenefitsSocial and Environmental Costs

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