media kit 2017 - eva.ru · tns gallup media, web-index report russia reach, thousand people women...

Media Kit 2017

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1. About Us

Eva.Ru

• Web is where all women’s interests have become intertwined.

• A popular place to meet and an important source of information for Russian-speaking women. Every day 500 000 people read us. Every month 7 000 000 women come to the website to be with us.

• Eva.Ru – Laureate of the «Internit Award».

• Eva.Ru was created in 2002. It has already been 15 years in which women have communicated with each other through Eva.Ru. We are proud of this!

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2. Thematic Sections

1. Beauty. The latest news in fashion, beauty, make-up and perfumes. Expert advice, test drives, weekly beauty-releases and fashion events of the month.

3. Children. All the answers about child health, psychology and development, monthly review news and billboard of popular events, test drives of children’s products by the moms - opinion-leaders of Eva.Ru.

5. Health. The best recipes for youthful appearance and long life, fitness instructions and diet strategy.

2. Pregnancy. Tips and advice for future moms, educational videos, consultations, gynecologists, The School of Women’s Health by Olga Punk and more.

4. Home. Current trends in interior design and the most interesting art objects. We have all the information you need to make a renovation or upgrade of your home.

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6. Animals. Funny videos and photos of animals, as well as practical tips on how to live with your pet and take care of it.

8. Food. Section of tasty and healthy food, recipes for the holiday table, national cuisines and master classes from the chefs and auditorium of Eva.Ru.

10. LIFE. Careers, cars, finance, humor and other issues from the everyday life of women.

7. Entertainment. Visiting cities of the world with the experts of Eva.Ru, practical tips for relaxation and leisure, star interviews and popular events, new books of the month.

9. Love. Romantic stories, expert advice in the field of love and family relationships, horoscopes, weddings.

2. Thematic Sections

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3. Services

1. Profiles

2. Photo albums

3. Eva-messenger Profile

Photo album

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4. Polls 5. Photo contests

3. Services

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6. Forums Forums are divided into 126 specialized sections. Here women meet together, communicate, help each other, consult specialists. They make purchases, organize charity events, exhibitions, off-line meetings and so on. Practical settings: you may choose favorites, discussed in the last 1,3,5 days etc.

3. Services

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4.1 Audience – Russia

highmiddle

upper middlelower middle

directorsspecialistsstate employeesworkers

studentshousewivesunemployed

12-17 years 18-24 years34-44 years55-64 years

25-34 years45-54 years

Gender Age

Social status

TNS Gallup Media, WEB-Index Report Russia

Income

Women Men

Reach, thousand people

600

450

300

150

0

29%

52%

5% 9%

34%

11%

28%32%

15%

6%8%

8%

27%

21%

13%

11%

7%13%

71%

Affinity Index

0

60

120

180

240

women 12-17women 25-34women 45-54

women 18-24women 35-44women 55-64

women 12-17women 25-34women 45-54

women 18-24women 35-44women 55-64

69,8

194,9

553,5

488,5

241,1

81

86

165

211 225

110

60

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Gender Age

Women Men

120

90

60

30

00

26,4

24%

43%

7% 14%

36%

23%

26%

30%

9%5%7%

16%

44%

5%

8%

11%

3%13%

76%

93,7102,3

62,9

25,4

142

234 239

169

84

00

75

150

225

300

12-17 years 18-24 years34-44 years55-64 years

25-34 years45-54 years

Social status Income

highmiddle

upper middlelower middle

directorsspecialistsstate employeesworkers

studentshousewivesunemployed

TNS Gallup Media, WEB-Index Report Russia

Reach, thousand people

women 12-17women 25-34women 45-54

women 18-24women 35-44women 55-64

Affinity Index

women 12-17women 25-34women 45-54

women 18-24women 35-44women 55-64

4.2 Audience – Moscow

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5. Audience OverviewGoogle Analytics data

Statistics of Eva.Ru: • Monthly Reach – 7 000 000 people (Google Analitycs, Рамблер Top 100, li.ru). • Weekly reach – 2 600 000 people. • Daily reach – 500 000 people.

• Weekly all page views – 14 000 000 views. • Monthly all page views – 47 000 000 views.

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6. Advertising: Page Branding

Branding consists of:

• High «hat»;

• Clickable underlayer page;

• Banner 240x400 (optional).

Branding placement: The main page (statics) Pages of the website (dynamics) Thematic section (statics)

The underlayer page may be designed by Eva.Ru. The average CTR of the main page branding is 0.7%

Example: L’OCCITANE branding on the main page

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7. Advertising: Thematic Section Branding

Interest targeting for branding is available to focus on the special group of women.

Section AudienceWeekly

branding pages impressions

BeautyWomen searching the information about beauty, fashion, cosmetics. 700 000

Pregnancy Pregnant women or planning. 500 000

Children Women with children. 700 000

Health Women taking care of their health and the health of the members of their family. 300 000

HomeWomen –owners or renting a flat or a house, often in the period of renovation of the home. 500 000

AnimalsWomen who have pets and wide audience as well who likes “cute cats’ images). 300 000

Entertainment Women planning holidays and weekends for their family. 500 000

Food Women who have time to cook at home. 500 000

Love, LifeWide audience. We may form your personal thematic targeting. 300, 500, 700

The average CTR of the thematic section branding is 0.2-0,4%.

Example: branding of the section «Food», client «Valio»

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8. Advertising: Banners

Banner 240х400 desktop+mobile • All the pages (dynamics)

Banner 728х90, 300x600 desktop

• All the pages (dynamics) Banner advertisements are purchased on a cost-per-thousand impression (CPM) basis. Available packages «100K», «500K», «1000K» or any other number.

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See the example

8. Advertising: Banners

Banner 320х100 mobile

• Dynamics

Banner Full Screen desktop + mobile • Dynamics

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9. Advertising: Rich Media

Rich Media advertising has a bigger impact on the user. The user can expand the banner, watch the video, fill the questionnaire, play the game.

• Full screen

• Rich media formats: Expandables, BS, Bigger Ads, Pushdown, Takeover Here are some examples.

Example: Expandable banner

Example: Banner+fullscreen

Example: Takeover

Example: Takeover+game

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9. Advertising: Rich Media

Rich Media advertising has a bigger impact on the user. The user can expand the banner, watch the video, fill the questionnaire, play the game.

• Full screen

• Rich media formats: Expandables, BS, Bigger Ads, Pushdown, Takeover Here are some examples.

Example: PushdownExample: Cube Interactive

Example: FloorAd

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10. Advertising: Articles and Expert Consultations

See more about the article ad hereSee the article on the website here

Article is a good opportunity to inform the readers in detail about your product or service. It is advertised on the home page and in a thematic section. This is an example of article presentation on the home page:

Expert & brand consultation is an opportunity to communicate with potential clients and make them loyal to the brand. Consulting ad includes: consulting for 2 weeks + final resume article with interesting Q&A + screen on the main page (2 days) and in a thematic section (5 days) + invitations to ask questions in 7 forums.

See more about consulting ad

See Q&A example

Example of the consultation screen on the main page

The big ad screen is kept on the main page for 2 days

Presentation on the main page

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11. Advertising: Photo Contest

Photo contests are very popular among the audience of Eva. Announcement of the contest: • Big screen on the main page for 2 days • Big screen on the main page of a thematic section for 5 days Example: Client «Tripp Trapp®. Growing together» Ad screens of the contest are designed by Eva.Ru.

Ad screen of the photo contest on the main page

Page of the photo contest «Tripp Trapp®. Growing together»

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Direct Mailing is the best opportunity to send your information personally to Eva.Ru’s registered users. Eva.Ru has its own messenger – Eva Mail. Branded information about your product or service comes into users’ personal messenger + to their emails. You may target your mailing for “Russia” or “Moscow” regions. 325 000 addresses (Russia) / 239 000 addresses (Moscow).

Contact us for the most up-to-date numbers.

12. Advertising: Direct Mailing

This is your advertising in Eva –messenger on the personal profile pages.

This is your advertising in users’ email

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13. Advertising: Test Drive

Test drive is a way to get and present to the users Eva.Ru’s opinion leaders’ reviews on your product or service.

Big screen in a thematic section for 5 days

Page with Test-Drive

Big screen on the main page for 2 days

Test Drive mechanics: 1. Products are sent to the opinion leaders.2. Opinion leaders test the products and write their reviews.3. Eva.Ru collects the reviews in the final article.4. The final publication is widely advertised.

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14. Advertising: Quiz

The Quiz is an interactive event with the audience where users answer questions and win prizes.

The Quiz is placed in a thematic section.

Ad announcement of a quiz: • Big screen on the main page for 2 days • Big screen on the main page of a thematic section for 5 days

Example: quiz «Beauty secret» with Bio-Oil

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15. Advertising: News

News is a short publication for 1000 characters with images, which helps you to say in a bright a quick way about your event, service or product.

Publication’s requirements:• Text - 1000 characters• 2-3 images• 1 clickable link

It is advertised with a big screen in a thematic section for 2 days.

Example of the news in the “Entertainment” section

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Special project Lady’s formula

16. Advertising: Special Project

Special Project is an unique event with site visitors. Each special project is discussed and developed individually. The duration of 2 weeks. Special Project includes:

• Project ’s promo page creation or complex placements on the website;

• Announcement;

• Placement in site navigation.

Special project Arbidol

Special project Gallina Blanca «Gastronomy fantasies»

Special project Spelenok

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17. Contact us

For details and advertising, contact Anna Lazareva anna@eva.ru

Tel: +7 (495) 325 33 54

Address: 58, Kantemirovskya st., Bussiness centre «Komplekt», Moscow, 115477