media literacy rx drug abuse

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By    

Taos  Alive  

Every  day,  we  are  bombarded  with  information  and  images  from  a  wide  variety  of  media,  including:    

 

Age  of  Information  &  Misinformation  

Media  and  Us  

When faulty information motivates a decision that affects our health, the consequences can be far more serious

1.  Who paid for this media message? Why? 2.  Who is the “target audience”? What

words, images or sounds suggest this? 3.  What is the text (story) of the message? 4.  What is the subtext (hidden message)? 5.  What lifestyles, values and points of

view are represented? 6.  What part of the story is not being told?

Deconstructing Media

Deconstruct  This!  

 Disclaimers  in  TV  commercials  :  Why?    Do  you  think  disclaimers  tell  you  all  the  side  effects?    Does  the  doctor?  

TV  commercials  

Superfluous  

Know  Somebody  Like  This?  

Teen  Marketing  

Rx drugs advertised to teens on the web :

Insomnia ED

Acne

What  I  heard  about  prescription  drugs  (pills)  

 

 

About  RX  (prescription  drugs)  

What  I  know  first-­‐hand  

 

 

About  RX  (prescription  drugs)  

America  constitutes  5%  of  the  worlds  population  and  we  use  80%  of  the  opioid  supply  

Manchikanti L, Singh A. Therapeutic Opioids: A Ten-Year Perspective on the Complexities and Complications of the Escalating Use, Abuse, and Nonmedical Use of Opioids. Pain Physician. 2008; 11. S63-S88.

Why  is  this  so?  

 

A  Community  In  Pain  

What  is  prescription  (Rx)  Drug  Abuse?  

Prescription  drug  abuse  is  when  someone  takes  a  medication  inappropriately,  such  as:    • Without  a  prescription  • In  a  way  other  than  as  prescribed  • For  the  “high”  elicited  

 

Commonly  Abused  Rx  Drugs  

Opioids—Usually  prescribed  to    treat  pain    

 

Stimulants—Most  often  prescribed  to  treat  ADHD  

 

Central  nervous  system  (CNS)  depressants—Prescribed  to  treat  anxiety  and  sleep  disorders    

For  more  facts,  visit  PEERx  at  http://teens.drugabuse.gov/peerx  

 

The  Problem  

Every  day  in  the  United  States,  2,000  teenagers  abuse  Rx  drugs  for  the    first  time.  

 

Rx  drugs  are  the  most  abused  drug  by  teens  after  alcohol,  marijuana,  and  tobacco.    

 

 

 

 

 

Physical    

Psychological      

Emotional  

Consequences  to  RX  drug  use/abuse  

 

Painkillers    

•  Overdose-­‐  Slow,  shallow  breathing,  clammy  skin,  convulsions,  respiratory  depression  and  arrest  (stop  breathing),  coma,  death.  

•  Longer  Term  Effects-­‐  Addiction,  physical  dependence,  paranoia,  hallucinations,  dementia,  severe  withdrawal  symptoms  when  teen  stops  taking  the  drug,  including  deep  depression  and  suicidal  thoughts,  need  to  take  more  of  the  drug  or  a  combination  of  drugs  to  produce  the  same  high,  possibly  leading  to  overdose,  higher  risk  of  graduating  to  heroin  

•  Psychological  side  effects:  anxiety,  impaired  judgment,  inability  to  concentrate  and  learn,  apathy,  agitation,  depression  

 

effects  of  RX  Abuse  

Heroin

Common Painkiller Common Painkiller

Our  brain  can’t  tell  the  difference  

 

Depressants    

•  Overdose-­‐Shallow  respiration,  clammy  skin,  dilated  pupils,  weak  and  rapid  pulse,  respiratory  depression  and  arrest  (stop  breathing),  coma  and  death  

•  Long  term  effects-­‐Addiction,  dependence,  severe  withdrawal  symptoms,  need  to  take  larger  doses  to  achieve  the  same  effects  

•  Psychological  side  effects:  poor  concentration,  feelings  of  confusion,  disorientation,  impaired  judgment  and  memory,  lowered  inhibitions,  rage,  hostility,  depression,  amnesia,  paranoia  

 

 

Effects  of  RX  Abuse  

 

 

Stimulants    

•  Overdose-­‐  Agitation,  increase  in  body  temperature,  hallucinations,  heart  failure,  nervousness,  convulsions  and  death  

•  Long  term  effects-­‐  Addiction,  high  fever,  convulsions,  heart  failure,  overdose,  paranoia,  aggressiveness,  extreme  anorexia,  thinking  problems,  visual  and  auditory  hallucinations,  delusions,  panic,  suicidal  tendencies,  severe  dental  problems  

•  Psychological  side  effects:  restlessness,  delusions,  hostility,  irritability,  insomnia,  anxiety,  agitation,  nightmares  

 

effect  of  Rx  Abuse  

 

 

Over  the  Counter  Drugs    

•  Long  term  effects-­‐  Addiction,  insomnia,  panic  attacks,  psychosis,  high-­‐blood  pressure,  damage  to  nerves,  muscles  and  tissues  in  large  intestine,  coma  

•  Psychological  side  effects:  impaired  judgment,  restlessness,  euphoria,  cold  flashes,  dizziness,  diarrhea  

Effects  of  RX  Use  

Time  release  medications  are  designed  to  release  the  medication  slowly  in  the  system  over  a  period  of  time.    If  a  pill  is  crushed  then  all  of  the  medication  will  be  released  all  at  one  time  and  can  cause  an  overdose  and  even  death.      

Time  Release  Meds  

Do  you  know  of  anyone  who  has  overdosed  on  prescription  drugs?  

•   Drug  overdose  was  the  leading  cause  of  injury  death  in  2012.  Among  people  25  to  64  years  old  drug  overdose  caused  more  deaths  than  motor  vehicle  traffic  crashes.  

•   Teen  admissions  to  treatment  facilities  for  addiction  to  prescription  pain  relievers  increased  by  300%  since  the  mid-­‐1990s.  Average  age  for  first  time  users  is  now  13  to  14.  

•  A  2013  survey  in  NM  found  that  12.3%  of  high  school  students  and  7.8%  of  middle  school  students  had  used  prescription  drugs  not  prescribed  to  them.  

•  Today,  New  Mexico  leads  the  nation  as  the  #3  state  of  deaths  due  to  drug  overdose.    

 

 

Why  should  you  care?  

Taos  Co.  High  School  Students  2013  

Drug  Overdose  Deaths  Rates  2013  

Call  911  

Call  the  24/7  poison  control  line  1-­‐800-­‐222-­‐1222  

Narcan/Naloxone  

 

What  to  do  in  case  of  an  overdose  

•  Only  take  medications  that  are  prescribed  to  you  

 

•  Follow  your  doctors  instructions  when  taking  medication  

 

•  Dispose  of  any  unused  medication  

 

•  Keep  your  medication  in  it’s  original  container  

 

•  Read  and  follow  warning  signs  on  all  prescriptions  

 

•  Do  not  mix  prescription  drugs  or  OTC  drugs  with  alcohol  or  other  illegal  drugs  

 

•  Avoid  driving  when  taking  medications  that  indicate  so  

 

 

 

 

What  can  you  do  to  protect  yourself  

Local  Drop  Box  

Questa & Taos Police Dept.

Taos  Alive    

575-­‐779-­‐6853  

info@taosalive.org  

www.taosalive.com  

 

Holy  Cross  Hospital  Outreach      Tri  County  Community  Services    

                                       737-­‐3373                        24  hour  line  at  758-­‐1125    

 

Taos/Picuris  Indian  Health  Services      Taos  Pueblo  Police  Department    

                             Pharmacy  758-­‐4224                                                758-­‐8645  

   

For  Further  Information  

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