media permaculture

Media Permaculture:An Introduction

From Mediacology: A MulticulturalApproach to Media Literacy in the

21st Centuryby Antonio Lopez

(Available May 2008)

www.mediacology.comAll contents Creative Commons license 3.0

Design for Pattern

“Massive Change is not about the world of design; it's about the design of the world.” Bruce Mau

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Organization Centralized Distributed network

Energy Base Non-renewable Renewable

Material Flows Linear Cyclical

Scale Large Small

Movement Fast Slow

Feedback Positive Negative

Focus Center Edge

Activity Episodic change Rhythmic stability

Thinking Reductionist Holistic

Gender Male Female

Nature Biophobia Biophelia

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Organization Centralized Distributed network

Energy Base Non-renewable Renewable

Material Flows Linear Cyclical

Scale Large Small

Movement Fast Slow

Feedback Positive Negative

Focus Center Edge

Activity Episodic change Rhythmic stability

Thinking Reductionist Holistic

Gender Male Female

Nature Biophobia Biophelia

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Organization Centralized Distributed network

Energy Base Non-renewable Renewable

Material Flows Linear Cyclical

Scale Large Small

Movement Fast Slow

Feedback Positive Negative

Focus Center Edge

Activity Episodic change Rhythmic stability

Thinking Reductionist Holistic

Gender Male Female

Nature Biophobia Biophelia

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Mediacology Mass Media Networked Media

Communications One-to-Many Many-to-many

Information flow Push Pull

Core emotion Fear Love

Resources Scarcity Sufficiency

Ownership Intellectual Property Creative Commons

Perception The "real" Open Reality

Analysis Object/Thing Design

Representation Illusion Magic

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Mediacology Mass Media Networked Media

Communications One-to-Many Many-to-many

Information flow Push Pull

Core emotion Fear Love

Resources Scarcity Sufficiency

Ownership Intellectual Property Creative Commons

Perception The "real" Open Reality

Analysis Object/Thing Design

Representation Illusion Magic

Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture

Mediacology Mass Media Networked Media

Communications One-to-Many Many-to-many

Information flow Push Pull

Core emotion Fear Love

Resources Scarcity Sufficiency

Ownership Intellectual Property Creative Commons

Perception The "real" Open Reality

Analysis Object/Thing Design

Representation Illusion Magic

Convergence Culture:

This emerging mediascape is characterized by

• collective intelligence,

• affective economics,

• transmedia storytelling, and

• participatory culture.

Media Permaculture:

Media Permaculture:

• From “what” to “how”

Media Permaculture:

• From “what” to “how”

• From analysis to design

Media Permaculture:

• From “what” to “how”

• From analysis to design

• From independence tointerdependence

object

analysis

rhetoricaltechniques/production value

who- producer

what - target

where - source

how- techniques

text

subtext

missing information

conclusions

Environment/community

mind/body

mediumcontent

feedback

Media Wheel

Mediacology: A MulticulturalApproach to Media Literacy in the

21st Century

by Antonio Lopez

(Available May 2008)

www.mediacology.comAll contents Creative Commons license 3.0