media strategy

Pizza Hut

Digital Presentation StrategyBy: Kier Carter-Wafer

Target Audience

• College Students ages 18-24• Social Media Audience

Campaign Goal• Increase sales • Attract college age students and attract brand loyal

consumers• Become the most popular pizza establishment in East

Lansing.

Strategy: Social Media

Strategy: Loyalty Program

• Exclusive Deals for College Students• Trial Coupons• Social Media Thank You Note

Performance Metrics

• Pizza Hut Sales (Specifically promotional items)

• Social Media Following/Interaction• Free Trial (Giveaways)

Marketing Budget

• Cost for free trial pizzas= $10,000

• Agency Fees= $5,000

• Social Media Marketing= $35,000

• Total Cost= $50,000

Summary

• Social Media Communications

• Loyalty Programs

• Total Campaign Cost= $50,000