mehedi hasan target audience and types of media

Mehedi Hasan

Discuss the process of audience analysisDiscuss the process of audience analysis

Share types of media & materialsShare types of media & materials

Audience Analysis

KNOWKNOWYOURYOUR

AUDIENCEAUDIENCE

Audience Analysis

PUT YOURSELF IN PUT YOURSELF IN YOUR AUDIENCE’S YOUR AUDIENCE’S

SHOES SHOES

How to Analyze Audience

Look at the big pictureLook at the big picture

Select an audience segment according to your Select an audience segment according to your preferences and appreciation of the preferences and appreciation of the communication situationcommunication situation

Describe the audience segment that you selected Describe the audience segment that you selected

Effective Communicators

Identify clearly the specific audience segments Identify clearly the specific audience segments that they aim to reachthat they aim to reach

Seek to understand what their audiences know, Seek to understand what their audiences know, feel and dofeel and do

Effective Communicators

Define the perceived benefits that can move Define the perceived benefits that can move specific audiences to actspecific audiences to act

Put themselves into the shoes of their audiencesPut themselves into the shoes of their audiences

Expectations from Audience

5. Advocacy 4. Practice

3. Intention

2. Approval

1. Knowledge

Methods of Audience Analysis

Review of literatureReview of literature Socio-demographic surveySocio-demographic survey Focus group discussionFocus group discussion Sample surveySample survey Values and Life-styles researchValues and Life-styles research

Types of Target Audience

• Primary Audience: Direct BeneficiariesPrimary Audience: Direct Beneficiaries

• Secondary Audience: Gate Keepers who have a positive Secondary Audience: Gate Keepers who have a positive rolerole

• Tertiary Audience: Policy and Decision MakersTertiary Audience: Policy and Decision Makers

MediaMedia SelectionSelection

Types ofTypes of

mediamedia

Types ofTypes of

mediamedia

•PrintPrint

•Outdoor Outdoor

•ElectronicElectronic

•CommunitCommunityy

Types ofTypes of

mediamedia

Print media

PosterLeafletBrochureBookletFlipchartDangler

Desk Calendar Wall CalendarWall CalendarNews PaperNews PaperDetail cardDetail cardNews letterNews letter

Types ofTypes of

mediamedia

Outdoor media

• Billboard• Signboard• Boat branding• Wall painting• Banner

Types ofTypes of

mediamedia

Electronic Media

• TelevisionTelevision• RadioRadio• InternetInternet• Local cable channelsLocal cable channels• SMSSMS• Face book and other social media Face book and other social media

Types ofTypes of

mediamedia

Community based Media

• Community Sensitization meeting • Group meeting• Counseling• Peer education• Education institution based meetingbased meeting• Street Theater Street Theater • Community RadioCommunity Radio

Types ofTypes of

mediamedia

Media Mix

Media Mix is a communication approach that utilizes multi-channel (print, electronic, outdoor etc.) and multi-level interventions to achieve the desired objective. This approach is very effective that has long lasting impact.

Thank YouThank You