mens health power point

Post on 26-Jun-2015

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Project for my Consumer Behavior class.

TRANSCRIPT

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background InformationBackground Information

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Men’s Health Men’s Fitness

Number of Readers

12,125,000 8,026,000

Median Age of Readers

37.7 35.7

Household Income

$76,620 $70,006

Frequency 10x 10x

Published By Rodale American Inc.

Main Topics Covered

Fitness, Sex and Relationships, Health, Guy Wisdom, Weight Loss, Nutrition, Style

Fitness, Nutrition, Sports and Outdoors, Advice, Lifestyle, Interviews

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Product, Pricing, Promotion, Product, Pricing, Promotion, PlacementPlacement

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Segmentation and Segmentation and HypothesesHypotheses

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Background Info

The 4 P’s Segmentation and Hypotheses Segmentation

and Hypotheses Data Collection

Background Info

The 4 P’sThe 4 P’s Segmentation and Hypotheses

Data Collection Data Collection

Data CollectionData Collection

Background Info

The 4 P’s Segmentation and Hypotheses

Data Collection Data Collection

Background Info

The 4 P’s Segmentation and Hypotheses

Data Collection Data Collection

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