menu improvement journey - baskin-robbins...for more than 20 years, baskin-robbins has focused on...

Sustainability

2017 All milk suppliers required to participate in F.A.R.M

Farmers Assuring Responsible Management, a nationwide program that reflects the commitment of U.S. dairy farmers to providing a high level of animal care and quality assurance.

Farm to plant - milk sourced from local farms and leading cooperatives

One of the 1st ice cream brands to set goals around:

• GHG emissions • waste reduction • sustainable packaging • responsible sourcing

No artificial growth hormones in our cream & milk*

US menu only

Lemon Black Tea Sorbet and Raspberry Black Tea Sorbet made with 50%

Rainforest Alliance Certified™ Black Tea (limited time offers)

2014

*Our farmers pledge not to use artificial growth hormones in our cream and milk. No signifi-cant di�erence has been shown between milk from rBST treated cows and non-rBST treated cows.

Menu ImprovementJourneyFor more than 20 years, Baskin-Robbins has focused on continuous improvement of our

menu offerings, striving to to offer our guests the best flavor experience we can.

1987 Low fat and nonfat frozen yogurts

1989 No sugar added, reduced fat options

1997 Smoothies: real fruit, nonfat vanilla frozen yogurt

2009 BRight ChoicesSM better-for-you menu

2014 Greek Frozen Yogurt and Lactose Free Ice Cream (limited time offers)

Be�er -For-YouMenu Items

Introduced Sorbets

Be�er Ingredients

*Exceptions include select supplier-branded ingredients produced by other companies that are used as toppings, ice cream inclusions or decorative elements. Additional time will be needed to find replacements for the decorative elements used on our ice cream cakes.

2018 Removed partially hydrogenated oils

Removed titanium dioxide from some menu items

Artificial dyes to be removed by the end of 2018*

Introduced 0g artificial trans fat menu

One of the 1st QSRs to list nutrition, ingredient and allergen info online

IncreasedTransparency

2009 Allergen info available in all shops

2016 Nutrition, ingredient and allergens displayed on mobile app

Calories posted on menu boards nationally

1997

2008

1985 START

Work

Contin

ues