mercers’ school memorial professor of commerce michael mainelli

“New Learning”

Barnard’s Inn HallHolbornLondon EC1N 2HH

Tel: +44 (0)20 7831-0575Fax: +44 (0)20 7831-5208Email : michael_mainelli@zyen.com

www.gresham.ac.uk

© Gresham College2008

Mercers’ School Memorial Professor of CommerceMichael Mainelli

Save The WorldA Commercial Break

www.gresham.ac.uk

© Gresham College2008

Outline

“Get a detailed grip on the big picture.”Chao Kli Ning

The price of fish

Wicked problems

Collaborate or collapse

Market limits

Whatever works

www.gresham.ac.uk

© Gresham College2008

The Price Of Fish

[Source: http://www.tribuneindia.com/2004/20040622/nation.htm]

www.gresham.ac.uk

© Gresham College2008

Giant Yellow Croaker

[Source: http://news.sohu.com/20070403/n249151441.shtml]

www.gresham.ac.uk

© Gresham College2008

Global Risks

[Source: Center for Hazards and Risk Research at Columbia University, 2005.Natural Disaster Hotspots: A Global Risk Analysis.]

Global Distribution Of Flood Risk - Mortality

www.gresham.ac.uk

© Gresham College2008

Rethinking Global Risks

Disinform

ation EASE

IMPACT

High

Low

HighLow

Ignore

DoRe-think

Marginal

Informatio

n

www.gresham.ac.uk

© Gresham College2008

Wicked Problems

[Source: http://www.sandia.gov/news/resources/releases/2007/wickedproblems.html]

www.gresham.ac.uk

© Gresham College2008

Wicked Solutions

[Source: Crisis and Risk Network, Swiss Federal Institute for Technology]

www.gresham.ac.uk

© Gresham College2008

Not Just Government, Aid Or Gods

[Source: Church of the Flying Spaghetti Monster]

www.gresham.ac.uk

© Gresham College2008

Collaborate or Collapse

Participants

Methods

Outcomes

Principles

[Source: http://www.chrishiggins.com/blog/archives/000238.html]

www.gresham.ac.uk

© Gresham College2008

Participants

www.gresham.ac.uk

© Gresham College2008

Methods

Knowledge

Markets

Standards

Policies

[Source: http://www.epa.gov/OGWDW/methods/images/mssc0009.jpg]

www.gresham.ac.uk

© Gresham College2008

Risk

Reward

Likelihood

Communitarian

Service Delivery

Changing Systems

Expanding Frontiers

Outcomes

[Source: Z/Yen Group]

www.gresham.ac.uk

© Gresham College2008

Method/Outcome

Knowledge Markets Standards Policies

Expand Frontiers

fisheries research

commercial R&D,

fish futures

standards research,laboratory

skills

laws of the sea,

conservation zones

Change Systems

direct consumer

information – SASSI’s FishMS

texting in South Africa

individually tradable quotas,

microfinance, new

insurance products

Marine Stewardship

Council,accreditation,

e.g. ISEAL

eliminating subsidies and

guarding assets, e.g. activation

certificates

Deliver Service

open source software and

data

online fish markets,

fishermen’s mutuals & co-

ops

ISO9000, industry/food

/safety

standards

certification requirements

for government

contracts

Build Community

benchmarking, shared facilities

industry & community guarantee schemes

voluntary labelling

government communicatio

n projects, e.g.

academics and business

Framework Example - Fish

www.gresham.ac.uk

© Gresham College2008

Participants

Global Risks & Opportunities

Principles

Methodsmechanism 1

mechanism 2

mechanism 3

.

.

mechanism n

Principlescommunication, contribution, consensus, commitment, cooperation

Outcomes

www.gresham.ac.uk

© Gresham College2008

Efficient, Sustainable Markets

Tsujiki Fish Market[Source: http://andrewmcblog.com/2006/04/tokyo-tsujiki-fish-market-639am.html]

www.gresham.ac.uk

© Gresham College2008

Market Limits

www.gresham.ac.uk

© Gresham College2008

Whatever Works

“It doesn't matter if a cat is black or white, so long as it catches mice.”

不管黑猫白猫 ,会抓耗子的就是好猫

[bú guǎn hēi māo bái māo,huì zhuā hàozi de jiù shì hǎo māo]

Deng Xiaoping

www.gresham.ac.uk

© Gresham College2008

Discussion

1. Participants: Who identifies risks that warrant collaborative response?

2. Methods: What succeeds or fails?

3. Outcomes: How can success be measured?

4. Principles: What rules yield social benefits yet bestow commensurate commercial rewards? [Source:

http://environmentdebate.wordpress.com/2008/01/13/gl

obal-risks-2008/]

www.gresham.ac.uk

© Gresham College2008

Save The WorldA Commercial Break

Thank you!

“Get a big picture grip on the details.”Chao Kli Ning