merchandising guideline directive
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Daniel Cremieux
CollectionThe Merchandising is in the Details.
Spring 2009
Daniel Cremieux
Collection The Merchandising is in the Details.
3 ZONES of a Shop
3 Zones should be identified to set your Daniel Cremieux
Shop correctly.
2 of the Zones are Primary Zones
that must have aisle exposure.
Zone 1 (the best Zone) is forDaniel Cremieux
Signature Collection
Zone 2 (the second best Zone) is forDaniel Cremieux
Collection
Zone 3 runs behind Zones 1 and 2 with minimal aisle exposure for reduced Cremieux
merchandise.
Daniel Cremieux
CollectionThe Merchandising is in the Details.
3 ZONES of a Shop
Zone 1
Zone 2
Zone 3
Daniel Cremieux
CollectionThe Merchandising is in the Details.
How to ZONE a Shop
Daniel Cremieux
CollectionThe Merchandising is in the Details.
How to ZONE a Shop
Daniel Cremieux
CollectionThe Merchandising is in the Details.
How to ZONE a Shop
Daniel Cremieux
CollectionThe Merchandising is in the Details.
“the design is in the details”
… Daniel CremieuxThe merchandising is in the detail.
Daniel Cremieux
merchandising must highlight the details that Daniel Cremieux
is famous for adding to all of his products -
these include collar treatments, contrasting waistband and cuff fabrics, as well as sleeve details. To properly merchandise a Daniel
Cremieux
shop, one must be very familiar with the details of each garment. Upon receipt, one of each item should be unfolded and studied inside
and out. Knowing the design details of each item, makes it simple to determine the appropriate product
presentation technique needed.
Daniel Cremieux
CollectionThe Merchandising is in the Details.
FLIP it up when you have a collar detail on the under side of the
collar.
A single shirt with a contrasting or novelty collar can be turned out on the
top of the stack.
Collars
Daniel Cremieux
CollectionThe Merchandising is in the Details.
Fold open the waist band of the top pant to show
contrasting lining.
Pants
Daniel Cremieux
CollectionThe Merchandising is in the Details.
Alternating two colors of the same item in a row will add more interest than two separate blocks of color side by side.
If hanging classic wovens, roll the sleeves twice to add character.
Daniel Cremieux
CollectionThe Merchandising is in the Details.
Take a series -
same pattern in different colorways
-
of Daniel Cremieux
Ties and drape one around the neck of each like shirt hanging on
the fixture.
Add a single Cremieux
Tie to a stack or two of long sleeve wovens
on a collection table.
TIES
Daniel CremieuxSpring 2009 22x 28 Theme Signs
Daniel Cremieux
CollectionThe Merchandising is in the details.
The Collection Table must show:
Woven Shirts
Knit Shirts
Pants/Shorts
Hats
Daniel Cremieux
CollectionThe Merchandising is in the details.
Visual Elements of the Collection Table
Antique Suitcase or Basket
Daniel Cremieux
CollectionThe Merchandising is in the details.
Visual Elements of the Collection Table
Only 1 Hat Head
Daniel Cremieux
CollectionThe Merchandising is in the details.
Visual Elements of the Collection Table
22 x 28 Theme Sign
Daniel Cremieux
CollectionThe Merchandising is in the details.
Visual Elements of the Collection Table
Bust Forms
Daniel Cremieux
CollectionThe Merchandising is in the details.
Visual Elements of the Collection Table
Single Tie on top of Woven Stacks
Daniel Cremieux
CollectionThe Merchandising is in the details.
Product Placement on the Collection Table
2 inches of space between stacks
Daniel Cremieux
CollectionThe Merchandising is in the Details.
The Collection Table Blueprint
Use the blueprint as an inspirational tool, not as an absolute rule.
Tops should be primarily on the upper table and bottoms usually
on the lower table.
T Stands should feature outerwear or hanging styles that are part of the fashion collection group.
Upon completing a collection table, make sure you can pull complete outfits from this single fixture.
Daniel Cremieux
CollectionThe Merchandising is in the details.
Product Placement on the Collection Table
Can a customer select entire outfits from each single collection table?
The answer should always be YES!
Daniel Cremieux
CollectionThe Merchandising is in the details.
The Closet Fixture
Utilize 15 S hooks and hang a variety of Daniel Cremieuxand Cremieux
Jeans products on one side of a floorhanging fixture. Just hang one per style. All styles should originate from the same collection. Include a belt, hat,
and one pair of denim in all closet presentations.
Daniel CremieuxSpring 2009 Key Item Signs
Daniel CremieuxSpring 2009 Key Item Signs
Daniel Cremieux
CollectionThe Merchandising is in the details.
Classification / Key Items
All colors of the same style number must be merchandised together on the same fixture.
Always place light next to dark for high contrast color placement.
Daniel Cremieux
CollectionThe Merchandising is in the details.
Classification / Key Items -
The DC 7 Fixture
The product and merchandising strategy for this fixture is sent via email every month.
These guidelines must followed completely without change.
Daniel Cremieux
CollectionThe Merchandising is in the details.
Classification / Key Items: The Double Mercerized Knit
Hang Double Mercerized Knits by size on a rounder or other large capacity floor hanging fixture.
Daniel CremieuxApproved Markdown Signage
Daniel CremieuxMarkdown Collateral
Year Round Signs
5 x 78.5 x 11
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