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Elements of Case Merchandising Merchandising
© 2012 International Dairy•Deli•Bakery Association™ 608.310.5000 www.iddba.orgMay be reproduced if source is included. Special thanks to The Hubert Company for the
use of their 5 Elements of Visual Merchandising.
Merchandising - Elem
ents of Case Merchandising
Décor• Enhancescustomers’in-storeexperience• Props,fabric,furniture,foodvessels• Createsexcitement• Unifiesmerchandisingtheme• Don’toverdoit
Communication• Storytellingsignage,photos,pricetags,labels• Highlightsnewordifferentitemsandprices• Avoidhard-to-readcolorcombinations• Providenutritioninformation
Texture• Addsvisualinterest• Usetexturalcontrasts
• Shinyvs.Matte• Smoothvs.Rough• Naturalvs.Synthetic
Color• Getsattention• Accentsfood• Repeatcolortomovetheeyethroughthedisplay
• Makesthefoodpop
Landscaping• Useofheightandelevation• Helpspreventclutteredlook• Leadscustomers’eyesthroughthedisplay
• Beawareofcaseloadlimits
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