metrics, metrics, metrics (and tips) 2014 jobg8

Metrics, Metrics, Metrics (and tips)

2014 JobG8

Josh GampelPresident Recruitics

June 11, 2014

What We Do

We make it easy for recruitment teams to optimize the ROI on

their recruitment advertising spend.

Our Services

• Recruitment marketing analytics

• PPC bid automation

• Recruitment marketing agency

About Me

Last Night!!!

About Me - Really

• 10 + years in staffing and recruitment marketing

• Many years speaking on search marketing and leveraging marketing to build great teams

• Oversee the marketing and client service team at Recruitics. – 2+ million jobs / day– 20+ million applies / month

Agenda

• Market Landscape • Recruitment Marketing Analytics

– Five Critical Reports

• Current Noteworthy Trends • Areas of opportunity• Checklist to take home

Source: Lambay Advisors

Source: Lambay Advisors

65%

of all digital ad spending in the first half of 2013 used a performance-based pricing

model.

Source: Lambay Advisors

Source: Lambay Advisors

Source: Lambay Advisors

Dice Holdings: Niche Boards in Action

Rise of the Aggregators

Source: Lambay Advisors

Following the Money

In Summary

• $6 Billion Online Recruitment Ad Spend in the US

• 65% of media is bought on a performance basis

• 2018 Proj.= $11.4 Billion or $7 Billion Online

• My view… that’s a lot of money!

Analytics!!!!!!

Job Postings are your honeypot.

What’s Measured Is Managed

Conversion Metrics

• Job Views• Applicants• Conversion Rate

(CR)

ROI Metrics

• Cost per Applicant• Cost per Hire –

Can you provide this for your clients?

Five critical reports you need to create

1. Job Level Analytics2. Conversion Buckets3. Company Spend and Performance4. Source Tracking5. Trending Reports

Source Tracking

Monthly

Daily

Details

82%

of recruitment marketing dollars…

Was spent on 49%

of the jobs…

which only drove

2%of total applicants.

Recruitment Marketing In Action (Before)

Recruitment Marketing In Action (After)

151%

increase in applicants

33% decrease in CPA

#2: Generalist job boards aren’t dead, but..

Current Trends

Job seekers are going mobile.

Source: Glassdoor.com

Source: Beyond.com

95%

of Fortune 500 companies do not have mobile-optimized website.

Source: Imomentous, Corporate Mobile Readiness Report, 2014

Indeed This week

• Acquisition of Mobolt to break down corporate apply barrier.

• Data they shared…– 50% of job searches are mobile (double

YOY)– 2.2 million sponsored jobs on the site– 275k on mobile. (Supply/Demand

Mismatch)

Social Media Recruiting has grown up

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Areas of opportunity

Get Smarter about your email marketing

Retargeting

Real Time Bidding

Cross Platform

1. $6 Billion Dollar Market and Growing2. 65% of digital media is performance based3. What’s measured is managed. Get proper

data in place.4. Key Reports:

• Job Detail• Conversion Buckets• Company Performance• Source Tracking• Trending Analysis

5. Mobile is the future, plan for it now6. Social is Strong – Leverage Existing

Channels7. Follow the digital world – it’s a look into the

future8. Areas of Opportunity

• Email Marketing• Retargeting• Real Time Bidding• Cross Platform Tracking and Advertising

Takeaways

Josh GampelPresidentRecruiticsjosh@recruitics.com203-210-1411