metro-seo | web presence for realtors

SEO For REALTORS®

Exploring Options for Marketing on the Web

Why you should care!

The Internet is now the primary research tool for Americans making real estate decisions.

55% of consumers find Realtors and mortgage providers online.

75% of purchasing and refinance decisions are being

researched and evaluated online.

Do those customers see your website? Why not?

Prime Google Real Estate

Spelled Out

SEO: Search Engine OptimizationOrganic – democratic nature of the webWork and effortSelf-sustainingInitial expense

PPC: Pay Per ClickPaid ad placementLess workAds not shown when $ runs outOngoing expense

Code

Content

Links

Whitehat vs. Blackhat

Everything is related...even the search engines!

How Search Rankings Work

(Source: http://www.bruceclay.com/searchenginerelationshipchart.htm)

Code

How do they know Who's Who? Each website's unique Code.

KeywordsTitleDescription

Links

How do they decide Who's Best?

Each Link into the website is considered a 'vote'.

Popularity

Authority

Geolocation

Realty Links

Where can I find some of these magical, authoritative links?

Zillow.comRealtor.comTrulia.comHouse-hunting.comIQRealestate.comCraigslist.com

...and many more!

Social Networking Links

Where else can I generate links?

Linkedin.comFacebook.comTwitter.comYelp.comMidtowngrid.comYour own industry and community affiliations

...and don't forget to check for 'missed opportunities'.

LinkedIn: for Profressionals

Is your Company Website linked?From your profile. No? Do it now!From other employee's profiles.

Great for:Lead generation.Finding the decision-makers.Reputation and referrals.Become an Expert.Enhance Search Engine results.

Facebook for Business

Create a Page for your businessEnhanced Wall (dynamic content).Info tab (static information).Discussion Boards.Photos, Videos.Events.Reviews.LINKS!

Buying In

Pay-Per-Click (PPC)What it isWhy we love itWhy we hate it

Help Your Neighbors

Stand out from the crowd online by working with these local providers:AdPropel.com – Simplify your PPC campaigns; $75 free account to start.

CanvasMedia.com – add video to your listings/website.

RanchoCordovaPost.com – write for and/or advertise with local online newspaper.

Watch out for...

Anyone who “guarantees #1”.

Trying to “trick” the search engines.

Losing site of your goals.

Poor keyword choice.

Competitive intelligence.

Paying for placement without optimizing.

For additional information:

(916) 716-8361 • info@metro-seo.com

Thank You!