micro-nano electronics challenges in kdt
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INTERNAL
We transform automotive mobility
Viewpoint of a car manufacturer
Micro-nano electronics challenges in KDT
INTERNAL
TECHNOLOGY AND ARCHITECTURE MUST GO HAND IN HAND TO ENABLE CONTINUOUS INCREMENTAL FURTHER DEVELOPMENT
INDUSTRIES ARE CHALLENGED BY FUTURE TECHNOLOGIES
2020 2024 2026 2028 2030 +2022
DIGITAL
SERVICES
IoT
Augmented
Reality
AI
MACHINE
LEARNING
NEUROMORPHIC
HARDWARETSN
COMPUTING
PLATFORMS
AUTONOMOUS
DRIVING LEVEL 4
Edge
Computing
Quantum
Computing
Intelligent personal
assistants
Sensors intelligent
energy
Virtualization
Conversational
Commerce
Stream
Analytics
M2M
HARDWARE/
SOFTWARE
CODESIGN
Mixed
criticality
Power
efficiency
5G
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
DISRUPTIONS ARE TRANSFORMING THE AUTOMOTIVE INDUSTRY
•
•
New electronics & energy storage
Advanced algorithms
to reduce energy consumption
Autonomous driving
Diverse mobility
Connectivity
Electrification
• Shared mobility services and robo taxis
• Customized driver experience
• Need for unlimited reliability
• Higher demand for computing power &
communication
• Built-in sensors and actuators
•
•
•
Integrated third-party services
Over-the-air updates
Partial cloud-based operation
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
REGARDING SOFTWARE: WE ARE AT A POINT WHERE WE NEED TO RE-MANAGE COMPLEXITY…
IMPORTANCE OF THE DIGITALIZATION OF VEHICLES
Inter-car Connectivity High Complexity Cloud – Data Based Revenue
Models
Mobility Services
Mechanik
Vehicle
Architecture
Energy/
charging
ComfortInfo-
tainment
ConnectADAS/
AD.AP
Drivetrai
n
Elektronik
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
REGARDING SOFTWARE: WE ARE AT A POINT WHERE WE NEED TO RE-MANAGE COMPLEXITY…
IMPORTANCE OF THE DIGITALIZATION OF VEHICLES
Inter-car Connectivity High Complexity Cloud – Data Based Revenue
Models
Mobility Services
Mechanik
Vehicle
Architecture
Energy/
charging
ComfortInfo-
tainment
ConnectADAS/
AD.AP
Drivetrai
n
Elektronik
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
70 ECU‘S PER CAR ...
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
... ~ 200 SW-SUPPLIERS …
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
SOFTWARE IN TODAY’S VEHICLES IS BEING DEVELOPED WITHOUT A COMMON OPERATING SYSTEM OR A
STANDARDIZED PLATFORM
... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS
Mobility Services
Mechanik
Vehicle
Architecture
Energy/
charging
ComfortInfo-
tainment
ConnectADAS/
AD.AP
Drivetrai
n
Elektronik
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
SOFTWARE IN TODAY’S VEHICLES IS BEING DEVELOPED WITHOUT A COMMON OPERATING SYSTEM OR A
STANDARDIZED PLATFORM
... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS
Mobility Services
Mechanik
Vehicle
Architecture
Energy/
charging
ComfortInfo-
tainment
ConnectADAS/
AD.AP
Drivetrai
n
Elektronik
Apps
Smartphone
Architecture
Hardware
Plattform
App Store SDK FrameworkiOS
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS
Mobility Services
Mechanik
Vehicle
Architecture
Energy/
charging
ComfortInfo-
tainment
ConnectADAS/
AD.AP
Drivetrai
n
Elektronik
Apps
Smartphone
Architecture
Hardware
Plattform
App Store SDK FrameworkiOS
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
Vehicle Software Platform & One Digital Platform
Volkswagen „VW.os“
Volkswagen Automotive Cloud
INTERNAL
THE KEY TO SUCCESS IS MASTERING SOFTWARE COMPLEXITY
1 0 001 11 1
1 0 01 01 1
0 1 101 11 1
1 0 000 11 1
0
CUSTOMER EXPERIENCE
CORE COMPETENCE
INDIVIDUALIZATION
INNOVATION
SOFTWARE ENABLES THE
INDIVIDUALIZATION OF EACH CAR
SOFTWARE IS AT THE CENTER OF THE
CUSTOMER EXPERIENCE
SOFTWARE IS BECOMING A CORE
COMPETENCE IN THE INDUSTRY
SOFTWARE ENABLES INNOVATIVE BUSINESS
MODELS
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
“People who are really serious
about software should
make their own hardware.”
Alan Kay (Steve Jobs)
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
Success stories of companies in similar situations
Amazon Web Services
System on Chip(SoC)
Software /Operating System (OS)
Device
Company
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
HARDWARE/ SOFTWARE CODESIGN FOR AUTOMOTIVE ELECTRONICSVIRTUAL PROTOTYPING FROM DEVICE TO SYSTEM/ VEHICLE LEVEL
SEMICONDUCTOR TODAY
• All virtual development process
• Hardware/ Software CoDesign
• Virtual Prototyping
• Simulation models
• Industry standard
DEVICE
DEVELOPMENT
DEVICE
APPLICATION
AUTOMOTIVE TODAY
• Non virtual development
process
• No virtual prototypes
AUTOMOTIVE TOMORROW
• All virtual development process
• Hardware/ Software CoDesign
• Virtual Prototyping
• Complex system level simulation
• Industry standard
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
INTERNAL
Thank You
May 27th, 2021 | TA-4
Public: WS Micro-nano electronics challenges for KDT
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