microsoft advertising insights financial services covid-19 ... · mobile search rate by sub-...

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COVID-19 impact on Financial Services (U.S.)

Microsoft Advertising. Intelligent connections.

InvestingCredit & Lending

Microsoft Internal, search volume index based on query category, 2020

Searches by week (not affected by demand)

Insurance Financial Planning & Management

Industry average

Insurance

Financial Planning & Management

12%

17%

22%

27%

32%

4-Jan 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar

Mobile search rate by sub-verticalBanking Business News & Media Credit & Lending

Financial Planning & Management Industry Avg Insurance

Investing

Microsoft Internal, search volume index based on query category, 2020

Jan-20 Feb-20 Mar-20

Search volume index by productChecking Account Saving Account Credit Card

Checking Accounts took the biggest hit in March due to store closures (e.g. lockdowns)

-9%-14%-11%

Microsoft Internal, search volume index based on query category, 2020, index is calculated by exact number over monthly average

Month-over-month (MoM) changes

Jan Feb Mar

Search volume index by productMortgage Investment Personal Loans

Mortgages and Investments are the new hotspots for consumers

+9%

+93%+6%

MoM changes

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

Checking Bonus

Student Checking

Checking

-30%

-10%

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

MoM changes (March 20)

High Yield Saving

Saving

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

-15%

MoM changes (March 20)

Investment

Investment

Financial advisor

Wealth management

+12%

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

+41%

+51%

Year-over-year (YoY) changes (March 20)

Credit Cards

-24%Student Credit Card

Travel rewards

Cash Back -25%-35%

MoM changes (March 20)

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

Credit Cards

+22%0 Apr

Balance Transfer -14%

MoM changes (March 20)

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

Mortgages

Mortgage

Refinance

+41%

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

+94%

YoY changes (March 20)

Loans

Personal Loans

Student Loans +47%

Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.

MoM changes (March 20)

+6%

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