mike jesse
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mike jessemike jesseIntegrated Marketing Communications ProfessionalIntegrated Marketing Communications Professional
4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email mike@mikejesse.com 4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email mike@mikejesse.com
Learn more about Mike JesseScan with your smart phone
AboutAbout
• High-energy executive professional with 23 years of experience:• Fortune 500 companies• Advertising Agencies• Top Private Companies• Start-ups
• Education:• Maryville University• B.A. Communications, Minor Psychology
• UMSL• Certificate in Design & Illustration
Professional ExperienceProfessional Experience
Phase 1 Communications CMO | Social Media Strategist
Osborn & Barr Resource Manager
Fusion Owner | Designer
Aon Innovative Solutions Creative Manager
Ralston Purina (Nestlé) Assistant Communications Manager | Designer
Client Experience Client Experience
• Sony
• Volkswagen
• Circuit City
• Guitar Center
• John Deere
• Michelin
• USDA Rural Development
• Becker Underwood
• Monsanto
Contour Energy Systems
Superior Building Group
E&M Plumbing
Injury Specialists
McGrath Environmental
Leonard Associates Consulting
Jag Promotions
Strategic Research Network
The Young Group
Continental Research Company
Career HighlightsCareer Highlights
Maximized an online marketing campaign attaining 1,200+ unique website visitors within 3 months
Produced creative on a collaborative new business pitch and won a $30 million+ account
Launched a UK product web site in < 4 weeks
Managed budgets of $1 million+
Streamlined creative work flow procedures reducing turnaround time and expenditures of $25k annually
Industry ProficiencyIndustry Proficiency
Communications Campaign Development Copywriting Presentations Email Marketing Training Media
Social Media Twitter Facebook YouTube LinkedIn RSS/Atom Analytics
Creative Design Production Print Digital Collateral Newsletters
Technology Mac & PC Ms Office Adobe Creative Suite QuarkXpress CMS HTML
Web DevelopmentWeb Development
Superior Building GroupProject ManagementDesignDevelopmentNavigationContentPhotography
www.superior-building-group.com
Web DevelopmentWeb Development
Contour Energy SystemsWeb 2.0 DesignDatabaseDevelopmentNavigationContent Management
www.contourenergy.com
Web DevelopmentWeb Development
McGrath EnvironmentalProject ManagementDesignDevelopmentPhotography
www.mcgrathenvironmental.com
Web DevelopmentWeb Development
Osborn & BarrProject ManagementContentPhotography
www.osborn-barr.com
Social Media - ExpertiseSocial Media - Expertise
Strategy
Site setup and management
Custom creative
Multiple site integration
Live & scheduled postings
Embedded content – widgets, videos, HTML
Training
Tracking & analytics
Social Media - ToolsSocial Media - Tools Content Management / Analytics
HootSuite Pro MarketMeSuite Twitterfeed Bit.ly
Facebook Page Integrated add-ons YouTube, Twitter, Flickr, Involver /ShortStack: welcome tab, photo gallery, file sharing,
signup forms, coupons and polls
Reputation Management / Listening TweetScan Twazzup Tweetbeep Monnitor SocialPing Postling
Social Media - DemographicsSocial Media - Demographics
400 million active users 130 friends 50% visit every day
Global Reach 70% of users are outside the US
User Demographic Second-highest avg. income = $61,000, and an
avg. of 121 connections. More likely to be married (40%), white (80%)
and retired (6%)
Social Media - DemographicsSocial Media - Demographics
105,779,710 registered users
New users are signing up at the rate of 300,000 per day
180 million unique visitors come to the site every month
Twitter's search engine receives 600 million search queries per day
User Demographic More interested than the others in many subjects - news
categories, restaurants, sports, politics, personal finance and religion
Average income of $58,000 More entrepreneurial
Social Media - DemographicsSocial Media - Demographics
70 million members in over 200 countries
A new member joins approximate every second ½ half are outside the U.S
Executives from all Fortune 500 companies are LinkedIn members User Demographic More males than females (57% to 43%) Highest avg. income $89,000 Joined the site for business Interests
News, employment information, sports and politics More likely to be into the gym, spas, yoga, golf and tennis Own more electronic gadgets than the other social networkers,
including digital cameras, high-definition TVs, DVRs and Blu-ray players
Social Media – PR StrategySocial Media – PR Strategy
Visits: 1,122Page Views: 4,634New Visits: 78%
Social Media – Client PlanSocial Media – Client Plan
Social Media – Sample PagesSocial Media – Sample Pages
Social Media – DashboardSocial Media – Dashboard
Social Media – AnalyticsSocial Media – Analytics
Social Media – DashboardSocial Media – Dashboard
Search Engine Optimization Search Engine Optimization
Technical optimization Page title Page descriptions Page content
Link building
Web site analysis
Key word / phrase analysis
Site submittals
Benchmarking & reporting
Search Engine MarketingSearch Engine Marketing
Account Setup
Keyword research and analysis
Campaign management
Ad content development
Banner ads
Reporting
CreativeCreative
E&M PlumbingCreative, layout copywriting & media placement
CreativeCreative
The Young GroupCreativeLayoutCopywritingPhotographyMedia placement
CreativeCreative
Contour Energy SystemsProject ManagementCreativeCopywritingDevelopment
ReferencesReferences
Steve Thomas | Vice PresidentThe Net Impact16690 Swingley Ridge Chesterfield MO 63017636-532-4424steve.thomas@thenetimpact.com
Susan Levko | Director of Business DevelopmentInjury Specialists10435 Clayton Road St. Louis MO 63131314-995-3040slevko@uspi.com
ReferencesReferences
Mark Huber, CPA | Financial AdvisorNorth Western Mutual Financial Network10411 Clayton Road Suite 310 St. Louis Mo 63131
Office: (314) 567-9440mark.huber@nmfn.com
Todd Schinsky | Brand Development ManagerConvenience Products866 Horan Drive Fenton Mo 63026(636) 349-5855toddschinsky@yahoo.com
Technology ExpertiseTechnology Expertise
Client ListClient List
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