millennial media appsflyer guide -...
Post on 19-Jul-2020
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ConfiguringAppsFlyerforMillennialMedia
ThisguidewillwalkyouthroughtheprocessofconfiguringconversiontrackingcampaignsforMillennialMediainAppsFlyer’sdashboard.PostingconversionstoMillennialMediawillallowustooptimizeyourcampaignandblockuserswhohavealreadyconvertedfrombeingservedadditionalads,increasingtheeffectivenessofyouradvertisingwithus.
ThisguideassumesyouhavealreadyaddedyourapptotheAppsFlyersystemandimplementedtheAppsFlyerSDK.
Pleasenote:MillennialMediaoperatestwoindividualplatforms(mMediaandmmDSP)andit’simportanttounderstandwhichoneyourcampaignwillberunningoninordertoconfiguretheclickURLscorrectly.Ifyoudonotknowwhatplatformyourcampaignwillberunningon,yourAccountRepresentativewillbehappytoassistyou.
Step1SelectMillennialMediaastheintegratedmediasource.ClickonMediaSourceConfigurationtoopenupthelistofintegratedmediasourcepartners.
Typethe“MillennialMedia”intothefilterboxtofindtheMillennialMediaintegrations.OnceyouseeMillennialMedia-mmDSPandMillennialMedia–mMediaasoptions,clickthelinktobetakentotheconfigurationscreen.
Step2SetMillennialMediaintegrationparameters.YouwillusethefieldsontheAppsFlyerconfigurationpagetoinputtheinformationgiventoyoubyyourMillennialMediaAccountRepresentative.TheintegrationparameterswillbedifferentformMediaandmmDSP.Pleaseseebelowfordetailsonwhatvaluesyouneedtoinputintothesefields:
mMedia:MillennialMedia’sdirectpublishernetworkwhichprimarilyutilizestheMillennialSDKaswellasdirectrelationshipappandmobile
webinventory.IfyouarerunningonmMedia,yourAccountRepresentativewillprovideyouwitha5-digitnumericalidentifiercalledaGoalID.InputtheGoalIDvalueintotheGoalIDfieldandhitthe“save”button.
ConfiguringAppsFlyerforMillennialMedia
mmDSP: MillennialMedia’sDSPincludestrafficfrommanydifferentexchangesaroundtheworld.IfyouarerunningonmmDSP,youwillbeprovidedanEventNameandanEventID.AnEventIDisa4-digitnumericalidentifier.InputtheEventIDintheproperfield.
SecondaryorPost-InstallEvents:Ifyouarerunningacampaignthatincludespost-installorsecondaryevents,makesuretoinputthesecondaryGoalIDsandEventIDsonthe“inappevents”tabforbothmMediaandmmDSP.YouwillneedtoselecttheSDKeventassociatedwiththesecondaryGoalIDorEventIDfromthedropdownmenu,andthenwillneedtoinputthevalueintothe“EventTag”field.
Step3Generatetrackinglinksforyourcampaign:Addthecampaignnametothe“Campaign”field.Afterwards,copythelink(s)andsendthemtoyourMillennialMediaaccountrepresentative.
ConfiguringAppsFlyerforMillennialMedia
WrappingUpOnceyouhaveconfiguredyourclickURLsinAppsFlyer’sdashboard,makesuretoprovidethemtoyourMillennialAccountRepresentative,whowillhavethemtraffickedasyourcampaign’sclickURLs.
PleasereferenceAppsFlyer’ssupportpageforadditionalinformation:https://support.appsflyer.com/entries/22959401-Integrated-Media-Source-Partner-Configuration
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