millennials on coffee

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Millennials on coffee

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They want to achieve value by being engaged in the advertising process, social interactions, and other facets of the interactive marketing process.

Personality of millennials

Millennials drink more specialty coffee than any other generation. Members of this generation are personable. They want to be heard and engaged. They desire opportunities to connect with others, and they value experiences above all.

Millennials are multitasking pros and can juggle many responsibilities at once. This also means that they are easily distracted and can easily lose their mood of doing something .

They are on a tight schedule and they’re used to have every hour of their day filled with structured activity. They may struggle with handling free time and time management in general.

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…whereas on average, older millennials started drinking coffee at age 17.

Among young millennials today, the average age of coffee initiation is 15…

Interesting facts about Millenials on coffee

5DrinkingMillennial generation is drinking more coffee than any previous generation of the young adult cohort.

ExperienceMillennials have shifted the value proposition, placing their experience above the product. They want to be heard and engaged. They desire opportunities to connect with other, and they value experiences above all.

MOMENTs orientedThey are significantly less likely than all other generations to drink coffee at breakfast, and more likely to drink coffee at lunch, afternoon, dinner, and evening by connecting the moments of the day with existing moods .

Specialty FavoriteMillennials are more likely than older generations to consume specialty coffee beverages. The increase in specialty coffee consumption appears to be driven by espresso-based beverages, the favorite of this generation.

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51%

35%21%

69%

Some statisticsfor millennials on coffee

Daily coffee consumptionamong ages 18-34

People ages 18-24 drink specialty coffee daily

People ages 18-24 drank espresso-based

beverages daily

Single-cup consumers drink more single-cup coffee than

brewed pot coffee

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58%Drink hot brewed coffee

47%Drink hot specialty coffee

33%Drink Frozen/Blended Coffee

31%Drink Iced Coffee

Beverage desirability to help start your day

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25%Drink hot brewed coffee

26%Drink hot specialty coffee

39%Drink Iced Coffee

41%Drink frozen/Blended Coffee

Beverage Desirability for refreshment

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Drink hot brewed coffee

Drink hot specialty coffee

Drink Iced Coffee

Drink frozen/Blended Coffee

21%

27 %

31 %

40 %

Beverage Desirability as a snack or dessert

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MILLENIALS AS COFFEE CONSUMERSFor Millennials, coffee represents a variety of experiences around. Starting with the coffee shops are more linked to

technology, spaces for studying, personalization of the beverages, allowing the young millennials be more connected with the place by having an experiences. Thus, consumers are not just drinking coffee anymore, but looking for different experiences.

In addition, coffee consumption is increasingly becoming a status issue.

The most popular market on instant coffee consumption tend to be the ones without a

strong tradition of coffee drinking. It's basically an entry point of

penetration market: recruitment of new consumers.

The level of instant coffee is lower and specialty coffee consumption is on the rise.

For consumers with a high frequency of visits to coffee shops, drinking standard instant coffee in the home may not be

appealing

They now see the coffee poducts as a refreshment reward, or snacks that

understands certain moods or that create moments during a normal/full/stressing day.

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