mima 2014 - changing your responsive design workflow

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Presentation slides from Dustin Tauer's 2014 MIMA Session: What is your Web workflow? If your situation mirrors that of most organizations, the process often begins with some initial planning and discovery, followed by the design phase. In the design phase, Photoshop is opened and wireframes evolve into static designs. Once approved, these designs are passed to the developer which leads to testing, tweaking, and finally, launch. This workflow is great for traditional websites, but major evolution is needed to account for the changing landscape that is responsive design. This session will present different strategies and processes for effectively designing and developing responsive websites. We’ll look at how taking a content-first approach rather than a design-first approach can significantly reduce the number of issues and iterations throughout the process. With mobile traffic quickly surpassing desktop traffic, a new workflow process is imperative to helping us be better prepared for the constantly changing device landscape.

TRANSCRIPT

Thank You, Summit Sponsors

Changing Your Responsive Design Workflow

Dustin Tauer, Easel Solutions!dustin@easelsolutions.com!

@dtauer

– Ethan Marcotte, 2010 http://alistapart.com/article/responsive-web-design

“Responsive design is not about ‘designing for mobile.’ But it’s not about ‘designing for the desktop,’ either. Rather,

it’s about adopting a more flexible, device-agnostic approach to designing for the web.”

Desktop, Tablet, & Mobile Browser Traffic

US time spent accessing Internet

Responsive Design

M-dot (Mobile) Site

Mobile App

US smartphone users’ number of app downloads per month

http://wtfmobileweb.com/

M-Dot (Mobile Site)

iPhone 6 Plus vs. Samsung Galaxy Note 4

iOS Fragmentation

http://opensignal.com/reports/2014/android-fragmentation/

Android Fragmentation

http://opensignal.com/reports/2014/android-fragmentation/

bostonglobe.com

Patty Toland, filamentgroup.com

Design consistency isn’t pixels !

Design consistency is purpose

Patty Toland, filamentgroup.com

We need a workflow that respects the past but

prepares us for the future.

The Old Workflow

Launch!Design Front-end Back-end

https://speakerdeck.com/bencallahan/workflow-on-rwd-projects

• Start thinking about users • Lots of Lorem Ipsum (or Hipster Ipsum)

• Drop in the content

Current Workflow

Launch!Design Front-end Back-end

• RWD!

UXContent

• RWD! • RWD! • RWD! • RWD! • RWD!

https://speakerdeck.com/bencallahan/workflow-on-rwd-projects

1-Deliverable Workflow

Back-end

Front-end

Design

UX

Content

https://speakerdeck.com/bencallahan/workflow-on-rwd-projects

Content first. Stop thinking about content in terms of layout, and plan content independent of design.

!

Mobile first. Stop the focus on device thinking, and assume a omni-device world where we work on style direction independent of layout.

Discovery!

• Research to uncover user needs

• Develop personas

• Create the user journey map that becomes our product strategy

Content

Planning!

• Evolve the user journey map into a Content plan

• Information Architecture document

Sketching!

• Do not do static wireframes.

• Allows people to try multiple solutions to a problem before settling on one or two ideas to iterate further.

http://www.cennydd.com/blog/why-i-dont-wireframe-much?s=2012/why-i-dont-wireframe-much

UX

UX

http://zurb.com/playground/responsive-sketchsheets

The Post-PSD Era

Design

We still need Photoshop, but it’s no longer our starting point.

The Post-PSD EraPhotoshop is great for:!

• Creating and editing graphics. Duh.

• Establishing the colors, textures and general feel of a design.

• Developing Style Tiles, mood boards, etc.

Design

Photoshop is not great for:!

• Creating fully fleshed-out comps – It’s impossible to articulate every environment, resolution, and circumstance in Photoshop.

• Articulating states – Hovers, clicks, and other interactive elements are better prototypes that show performance, responsiveness, ergonomics, and feel.

Design

http://danielmall.com/articles/the-post-psd-era/

Designer: Here’s a comp of what your site will look like.Client: Great! But what will it look like on my iPhone?Designer: Oh, I’ll show you that.Client: And what about my iPad? Will you show me that too?Designer: Sure.Client: Will it look good on my boss’s Blackberry? And landscape orientation on my iPad2? What about the Surface? I think I might get a Galaxy Tab. Retina screens!

The Post-PSD Era

Content PrototypeDesign

Design Style Prototype

Style TilesDesign

http://styletil.es

Design Style Tiles

http://styletil.es

Design

Modular ApproachBuild pieces, not pages

Front-end Development

Atomic DesignFront-end Development

http://bradfrostweb.com/blog/post/atomic-web-design/

AtomsMolecules

Organisms

Atomic DesignFront-end Development

http://bradfrostweb.com/blog/post/atomic-web-design/

Templates

Front-end Development http://daverupert.com/2013/04/responsive-deliverables/

Front-end Development http://patternlab.io

Front-end Development http://patternlab.io

TestingFront-end Development

You must test on physical devices.

Front-end Development http://creative.adobe.com/products/inspect

Front-end Development http://www.browserstack.com/

PerformanceFront-end Development

http://www.websiteoptimization.com/speed/tweak/average-web-page/

Iterate

Back-end

Front-end

Design

UX

Content

http://bradfrost.github.io/this-is-responsive/• Inspiration • Strategies • Case Studies • Processes • Tools • Code, Code, and more Code

This is Responsive

Consistent = Identical

http://mediaqueri.es/skt/

Consistent = Identical

Thank You! Dustin Tauer - Easel Solutions dustin@easelsolutions.com @dtauer

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