mindset 1 - center for dairy excellence · 1 mindset. your purpose is to engage. your goal is...
Post on 12-Jun-2020
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1Mindset
Your Purpose is to Engage.
Your Goal is Connection, not Perfection.
Your Focus is on the Audience.
Mindset
Find the Balance
Relatability Credibility
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To get my slides/notes
Text“Storytelling” to 96000
TextStorytelling
to 96000
Skillset
2
def. a story is a reimagined experience narrated with enough detail and feeling
to cause your listeners imagination to experience it as real.
Place Them in the Scene
Create Curiosity
Reinforce Relatability
Bring the Audience into the Story
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An influential story is: STRUGGLE TO SOLUTION
THE MODEL
The Smurfs are Copyrighted by Peyo and the property of Studio Peyo SA.
THE MODELAn influential story is:
STRUGGLE TO SOLUTION
“
— Joseph Stalin
The death of one man is a tragedy; The death of a million is a statistic.”
Joseph Stalin April 3, 1922 — October 16, 1952
Toolset
3
Dialogue Details Metaphors
Bring the Story to Life
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WINS!
Whoever Tells the Best
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