mkt yourself careertransition_nyu_jan2012_part1

Market YOURSELF fora Successful Career

Transition.

The Chazin Group

Thanks to:

About ME

BA in Comms (MBA Mktg) 20 Years In Corp. America Started Career as Recruiter Marketing/Sales BackgroundLaunched The Chazin Group ‘04

Contact me:Tel: (201) 683-3399Email: Ethan@TheChazinGroup.com

What I Do Now Job Search Strategies Interviewing & Networking Career Coaching Life / Work Balance Business Owner Coaching Human Capital Development Professional Development Salary Negotiations

Only Through BRANDING Can We Achieve Lasting

Differentiation

What is a “Brand?”

Is it a LOGO?

…tagline?

“Finger-Licking Good.”

“We Bring Good Things

to Life.”

“Quality isJob One.”

…a jingle?

Is a Brand a PROMISE?

Memorable Invaluable

Unique

What is YOURBrand?

It is a “PERCEPTION” thing.

Ask people how they perceive YOU?

Your BRAND is the collection of all your

actions, beliefs, skills, and

experiences.

The Chazin Group The Chazin Group

• LIVE your brand:– If you say you’ll do it…DO IT–Do as I DO…NOT “do as I say.”– Return ALL emails & phone calls– Subscribe to a “MORAL COMPASS”

The Chazin Group The Chazin GroupLIVE Your Brand

Your Journey to Personal Exploration Begins…

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

“INSANITY: The act of performing the same task over and over again, and

expecting a different outcome.”

WHO SAID THIS?

An INSANE Job Search

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The Chazin Group The Chazin Group

“The 100% effort that a person MUST exert on an

effective job search is extremely rare and has a

pronounced POSITIVE effect on their career.”

An ALTERNATE Approach

The Chazin Group The Chazin Group

30

The Chazin Group

DREAMJOB

Passions Strengths

Your Passions & Skills Collide

• Psychological Assessment Tools:– Keirsey Temperament Sorter

(www.keirsey.com)– Myers Briggs (www.myersbriggs.org)– Hermann Brain Dominance Instrument:

www.hbdi.com– DISC Tool: www.onlinediscprofile.com– Birkman Method (www.birkman.com)

The Chazin Group The Chazin GroupPersonal Exploration

• Your Goals:– Identify Strengths & Areas for Improvement– Identify New Career Opportunities– Identify Ideal Industries and Companies– Identify Your Working Style

The Chazin Group The Chazin GroupPersonal Exploration

• Match Your Values and Belief System to the Ideal Culture of Potential Employers:– Research your ideal company culture.– Learn to distinguish between the Formal and

Informal culture in ANY organization.

The Chazin Group The Chazin GroupPersonal Assessment

Personal Mission Statement

Positioning Statement

Proposition Statement

The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process

YourPERSONAL MISSION

Statement

The Chazin Group The Chazin GroupSTEP 1

• What principles do I choose as a foundation for my life?

• What would I like to accomplish and contribute?

• What would I like to be? • How do I fit into my family and

community? • What are my strengths?• What are my passions?

The Chazin Group The Chazin GroupYour Core Values & Beliefs

• Take an Online Self Assessment Tool:– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter

• Understand Your Values• Match Your Values To Ideal Employer

Cultures (Differentiate the Formal & Informal)

• Identify Your Preferred Working Environment

The Chazin Group The Chazin GroupWho Are You?

The Chazin Group The Chazin Group

Elements to ConsiderVery

Important Important NeutralNot

Important N/A

Security

Financial Stability

Challenge

Creativity

Competitiveness

Personal Growth

Promotional Opportunities

Variety

Routine

Detail Orientation

Organized Environment

Culture: Values Integrity Energy Structure Celebrations

What’s MOST Important to You?

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Elements to ConsiderVery

Important Important NeutralNot

Important N/A

Environment

Helping or Impacting Lives of Others

Pace

Physical Demands

Work-Life Balance

Recognition

Rate of Pay

Educational Requirements

Personal Relationship with Manager

Personal Relationship with Co-workers

Physical location

Commute

What’s MOST Important to You?

Why We ALL Need a Personal Mission Statement!

• Ensures a greater chance of career success!

• Steven Covey has referred to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."

• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”

The Chazin Group The Chazin GroupPersonal Mission Statement

1. Identify Your SUCCESSES2. Identify Your CORE VALUES3. Identify your CONTRIBUTIONS4. Identify Your GOALS

VOILA!

The Chazin GroupA Four-Step Process

Your Marketing 5 Ps

Mission Statement Templates

The Chazin Group www.timethoughts.com/goalsetting/mission-statements.htm

www.timethoughts.com/goalsetting/mission-statements.htm

Values

The Chazin Group The Chazin GroupSome Values

"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”

The Chazin Group The Chazin GroupAn Example

YourPOSITIONING

Statement

The Chazin Group The Chazin GroupSTEP 2

• Based on my background, this is how I am in a UNIQUE POSITION to help your organization

• Highlight your FEATURES & BENEFITS:– Core Competencies (Workforce Solutions, Candidate

Screening, Training & Development)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency

The Chazin Group The Chazin GroupYour Positioning Statement

Your positioning statement should be brief and contain the following information:

1. An overview of your skills, experiences and what you're looking for (I am a qualified Accountant looking for a role as a Finance Director in a high growth SME.?

2. A description of your specific skills & experiences : (Ex. My experience includes accounting, general office management duties, IT management and facilities management.)

The Chazin Group The Chazin GroupYour Positioning Statement

3. Additional information:

Ex. I’ve spent the past 3 years in a variety of Financial and IT roles in a high growth business in which I have managed and motivated teams of up to sixteen people to a high level of achievement. I also have the ability and desire to contribute and influence at a management level and the capacity to participate in the strategic development of an organization.

The Chazin Group The Chazin GroupYour Positioning Statement

Stick with a 4-6 word statement.  It defines your role, your worth and establishes a place (or position) in the mind of a hiring manager, HR person, recruiter or networking contact.  Think about it as your tag-line (Ex. Avis: We try harder). Here are a few examples to get you started:

• Classically Trained Consumer Marketing Executive

• Customer-Driven Service And Parts Technician• Strategy and Data Powered Sales Manager• Brand Building Product Management Professional• Growth-Oriented Chief Financial Officer• Problem Solver and Detail Oriented IT Manager

The Chazin Group The Chazin GroupYour Positioning Statement

YourPROPOSITION

Statement

The Chazin Group The Chazin GroupSTEP 3

• Based on my personal mission and my positioning statement, I PROPOSE that…

• Here’s what I will do for your organization.• Apply your background, skills and experience to

deliver a set of solutions that will solve their specific challenges.

The Chazin Group The Chazin GroupYour Proposition Statement

• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html

• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life

• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work

• www.thenovogroup.com/personal-positioning-statement/

• www.inspirational-sayings-in-action.com/example-of-a-personal-mission-statement.html

The Chazin Group The Chazin GroupResources

“If you don’t have your own plan,

someone else is going to make you fit into

their plan.”Tony Robbins

The Chazin Group The Chazin Group

Your 40-Year Plan

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The Chazin Group The Chazin Group

Marketing the Brand Called YOU…

The Chazin Group The Chazin GroupYour Brand Is Ready

• PRICE: Know Your Worth

• PLACE: Meet With the Right People

• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Do Business With/Hire You?

• PACKAGING: Dressing for Success

• PRODUCT: Your Features & Benefits

Your Marketing 5 Ps

• Become a Subject Matter Expert• Get Published• Identify Your USP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL

Attacks

The Chazin Group The Chazin GroupSelf-Promotion = BRANDING

Your Personal Marketing Plan

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

Security Analyst

Information Security Research Market Data

Senior Security Analyst

Information Analyst Research Analyst

Market Data Specialist

Quant Research Analyst

Network Intrusion Analyst Research Manager

Quant Modeler / Trader

Application Security Analyst

FX Systematic Trader

Security Systems Analyst

Your Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in:

• Core competency 1• Core competency 2• Core competency 3• Core competency 4

My target job functions & job titles:

Your Personal Marketing Plan

The Chazin Group The Chazin GroupYour Personal Marketing Plan

Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking

NYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OH

E-Commerce Manufacturing

Security Sports Management

Amazon Amano Corporation

Kroll Worldwide Steiner Sports

E-Bay Johnson Controls

Citigate-Hu dson

MIllsport

B&N.com United Technologies

Safir-Rosetti SME, Inc.

Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service

Target Industries and Companies:

My Ideal Company Characteristics and Locations Are:

Only 10-15% of Jobs Get Advertised Online Resources:

oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs

Classified Advertising:oNJ.com, NYT.com, Craig’s List

The Chazin Group The Chazin GroupUse All Your Resources

Job Aggregator Sites:oSimplyHired.como Indeed.com

Executives/Professionals:oExecuNetoKorn FerryoChristian & Timberso6FigureJobs

The Chazin Group The Chazin GroupUse ALL Your Resources

• Research Sources: Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records

dbase) PR Newswire

The Chazin Group The Chazin GroupDo Your Research

• Research Sources: ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company

The Chazin Group The Chazin GroupDo Your Research

• Your Resume “Forever” Success Stories• You Are a Product:

– Features & Benefits:• Core competencies• Experience• Skills & Qualifications• Education• Certifications

• Resume & Cover Letter LAST!

The Chazin Group The Chazin GroupYou Are a Product

EXPERIENCE

EDUCATION

TRAINING

CERTIFICATIONS

HOBBIES &

INTERESTS

CONTACTS LANGUAGE

VALUES & BELIEFS

Your Product Benefits/Features

The Chazin Group The Chazin Group

TransferableSkills

What Are Transferrable Skills?

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The Chazin Group The Chazin Group

“Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek.”

Kevin Donlin, résumé writer

Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills.

Any skill is transferable; the trick is showing employers how your skills apply and are USEFUL to them.

www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills

Your Transferrable Skills