mobcast orange book club

The opportunities of the Digital Books Revolution

December 2010

THE DIGITAL BOOK MARKET IS IN ITS INFANCY MOBILE OPERATORS USING THE MOBCAST PLATFORM HAVE UNIQUE ASSETS TO BE THE FIRST TO OFFER DIGITAL BOOKS TO THEIR CUSTOMERS here

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1. Ability to make digital book offers to subscribers via SMS and other

operator-owned portals & websites,

2. Ability to preload a book shop on every device

3. On bill payment allows a first purchase without the complication of

setting up a credit card account

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Headline goes here

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• Publishers estimate that by 2015:

• Minimum 10% of book sales will be digital in Western Europe (€1.8 billion)

• 50% of book sales will be digital in the USA (US$12 billion)

• In most W. European market, the price is set by the publisher (“agency

model) meaning there is no price competition and guaranteed margin

• Amazon, Google, Apple and Kobo are

spending millions on advertising

reading on mobile devices.

Click to play

THE DIGITAL BOOK REVOLUTION IS HERE

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Case study: Orange Book Club

“We want our customers to be able to buy a book fromus and read it on all of their devices”Neil Holroyd, Head of Gaming and Application Services at Orange UK

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Communicating to all Orange subscribers the ability to buy once

and download to many devices

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Promoting eBooks as a key content category – Orange in-store magazine240,000 copies circulated to 400 stores nationwide

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Promoting best-selling eBooks – Orange mobile portal Seen by Millions of Unique Visitors every month

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Website offers promotions through email, recommendations, social media and search

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Orange branded iPad app offers a premium book reading experience

The exponential growth of tablets’ represent a massive opportunity for digital book sales

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The iPhone, a proven book reading platform, represents an excellent content opportunity

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™Android , ideal book reading platform with the ability to preload a bookshop

Blackberry VPL service gives every operator the unique opportunity to deliver a book Shop to a time-poor/cash-rich demographic

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Mobcast services Ltd, 2 Bath Place, Rivington Street, London, EC2A 3DB, UK

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CONTACT

GARRY MARTIN

T: 619-921-4949

E: garry.martin@mobcast.us.com

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