mobialia gas stations spain

Gas Stations Spain

Alberto Alonso Ruibal (Mobialia)July 2013

About me

Alberto Alonso Ruibal● IT Engineer● Mobialia founder in 2010● Previously

– Systems manager– J2EE developer– ERP consultant

● Coorganizing:

Our Gas Stations Spain App

● Android & iOS versions● First free gas stations app in Spain in 2010● Best rated● Most downloaded● 500.000+ downloads

(Android + iOS)

Features

● Fast and easy to use● Map: shows brands icons and prices● Lists by

– Price– Distance– Favorites

● Color code:– Red-expensive– green-cheap

More features

● Savings calculator● How much does it cost to go to that gas station?● Choose brands to show● Configure discounts:

– by brands– ... or only in one gas station– by percentage– ... or cents per liter

● Option to hide gas stations

with outdated prices● Extremely small < 300Kb!

Integration

● Download formats not enough for us: we use scraping

● We replicate the data in our own servers 4 times a day

● We implemented a REST service for our app● Some problems with outdated prices

What we would like● A way for users to denounce outdated prices● Prices for GLP

When I say I'm an app developer...

...this is what people think

But the truth is...

App bussiness model

● The App Bubble: it's very hard to monetize mobile apps

● And extremely hard if targeting only one country

● We discarded a paid app:– In Spain people are not used to pay for apps– Not fair to pay for open data

We monetize with ads

● We work with two advertising companies: mAdvertise and AdMob (Google)

● For every 1000 ads shown we receive (CPM):

0.3€ to 1€● 2012 stats for Gas Stations Spain in Android:

– 10M+ Ads shown– Revenue generated: 7300€

This is not only about money...

● We are a public service● Our users save money● We make people's lives easier

We need open data!● Ok, and better with a REST API ;)● Thanks:

Who we are

@albertoruibal

@ibancg

(iOS version)

What we do

● Games

● More utility apps

● Only own products / no government subsidies

Mobialia Chess Slot Racing RBKube

Track my Followers Color Detector SpotRadio

Thank you!

alberto.ruibal@mobialia.com

http://www.mobialia.com

@albertoruibal

@mobialia