mobile advertising by yann lechelle from appsfire

CocoaHeads.fr du 10 avril 2014

Un SDK pur natif pour transcender la bannière…

Yann Lechelle, co-founder/CTO Appsfire - @ylechelle/@appsfire

Devinette: qui a dit ça?

Une évidence…

Bannière: Rémunération Mobile ≠ Desktop!

Bannière: Performance minée par la fraude…

High impactCTR

Engaging, KeepsApp Integrity

Dull, GeneralAnnoyance

⌦ standard banners

⌧ sushi

⬄ sashimi ⌦

⌧ Modal / Blocking⌦ Persistent

⌧ uramaki

⌦ larger iab formats

LEGEND:

APPSFIRE FOCUS ⬈

⬆ formats of tomorrow

⬇ current formats

⌧ non-nativeInterstitials

⬄ Inline

LowCTR

Des formats peu engageants…

Une expérience monolithique…do

wnload

launc

h

task s

witching

resum

e

usag

e 1

usag

e 2

idle tim

e

backg

round

usag

e X

end o

f use

explic

it exit

banners and other dull units banners, etc...

relau

nch

interst. interst.

© Appsfire, the Growth Engine for Apps

other site exitdisconnectirrelevance

Evolution rapide de l’adTech mobile

broad targeting

brand advertising

mobile website advertising

banners & interstitials(GIF/JPG)

non-standard interstitials

(SDK)

native ad formats (SDK)

API/Custom/Dynamic formats

bio data targeting

lookalikes

context awareness

app install advertising

app re-engagement

app re-targeting

past futuretime

efficiency

50% de l’inventaire inaccessible…

Formats publicitaires classiques inappropriés

ou contraires aux exigences d’usage des

applications mobiles (ex. Fotopedia: priorité

absolue au contenu qualitatif)

The growth Engine for Apps Acquire - Engage - Monetize

Appsfire Mobile AdTech

Un format pour chaque “moment”do

wnload

launc

h

task s

witching

resum

e

usag

e 1

usag

e 2

idle tim

e

backg

round

usag

e X

end o

f use

explic

it exit

banners and other dull units banners, etc...

sushi sushi sushi sashimiuramaki uramaki... ...

relau

nch

sashimisashimi

interst. interst.

© Appsfire, the Growth Engine for Apps

High impactCTR

Engaging, KeepsApp Integrity

Dull, GeneralAnnoyance

⌦ standard banners

⌧ sushi

⬄ sashimi ⌦

⌧ Modal / Blocking⌦ Persistent

⌧ uramaki

⌦ larger iab formats

LEGEND:

APPSFIRE FOCUS ⬈

⬆ formats of tomorrow

⬇ current formats

⌧ non-nativeInterstitials

⬄ Inline

LowCTR

Préserver l’intégrité de l’application hôte

Publicité intégrée, “app-centric”

downlo

ad

launc

h use

dowload

© Appsfire, the Growth Engine for Apps

launch

shop

book

view

re-en

gage

app store native launch deep link

re-tar

get

bid

Innover & tuer la bannière #killthebanner

"We've been looking for a long time for an elegant advertising solution that was

matching the design of our app. At Fotopedia we wanted to bring a

seamless ad experience. Appsfire Sashimi native ads provide a really

compelling end to end solution both for publishers and for users. They

considered and nailed every detail of the ad user experience, publisher flexibility

and great ad performance"!

Jean-Marie Hullot CEO Fotopedia

!Former CTO NeXT

Former CTO Apple Apps

A table!

Le “sushi”

Le “uramaki”

Le “sashimi”

Le “sashimi” - le format ultime!

Le “sashimi” - le format ultime!

Le “sashimi” - le format ultime!

The growth Engine for Apps Acquire - Engage - Monetize

Appsfire Mobile AdTech

Yann Lechelle, co-founder/CTO Appsfire - @ylechelle