mobile app architectural design
Post on 27-Jan-2017
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Mobility
Joshua SiowHead of Technologynatureye.com@gmail.com
• Mobile app concept & design• Analytic • ESB (API services)
Mobile App - Design
Focusing on,
• Define member personas • Understand & driving consumer behaviour• User experience & design the story• Analytics
Mobile Backen
d+
ESB
API Gateway
DATA AND CONTENT
ANALYTICS
NOTIFICATIONS
Apple Push Notification Service (APNS)
Google Cloud Messaging for Android (GCM)
|Architechture|
NavitaireLoyalty
Mobile Analytic
Data WH+ML
DatabaseStorage
Instance sign-up and auto sign-in to your mobile
Federate identities and provide secure access to resources
|Sign-up, Sign-in|
Login with H/P number
Collect, analyse, and visualize mobile app data
Build Data-Driven Decision Making solution • Retrospective• Inquisitive• And, predictive applications
|Mobile App Data
Analyse historical trends in the mobile app
Engagement & Monetization
Behaviour
Retention
|Analyze Mobile App Data - Retrospective
Discover untapped user behaviour
Insight of• Engagement & usage• Member• Place• transactions
|Analyze Mobile App Data - Inquisitive
Anticipate user behaviour
Personalized experiences for users
Find patterns in the app’s data for predictions
|Analyze Mobile App Data - Predictive
Train model
Evaluate & optimize
Retrieve predictions
App events
BIG Mobile App
Retrospective +
Inquisitive
Predictive analytics
Navitaire
Member
Predictions/recommendations
Data WH+ML
ESB – The Strategic Value of API
Today, a firm without application program interfaces (APIs) that allow software programs to interact with each other is like the internet without the World Wide Web.
There're over 15,000 APIs offered by firms today
Revenue through APIs• Expedia.com generates 90%• eBay.com generates 60%• Salesforce.com generates 50%
Uber’s API Affiliate Program Now Pays Developers in Cash
Bitcoin The Future Of API Monetization
Thank You
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