mobile apps in 2010: from concept to app store

MOBILE APPS IN 2010From Concept To Market

Check us on Twitter: @long_weekend

Mark Makdad, Long Weekend LLC

Who are

LONG WEEKEND?

PREVIOUSLYEnterprise IT Directors,

Web Entrepreneurs,Front Office Sales Managers

NOW

MobileEntrepreneurs

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

MOBILE IS HUGE

has a mobile phone

68%

are smartphones

11%

iPhones are ~1%

$500 MILLION USD

iPhone apps are

market per year

THE iPhone BRIDGE

iPhonewas a

turning point

REDLASER

1. Camera2. Location3. Internet

Adapted from Crossing the Chasm, Geoffrey Moore, 1999[4]

PLATFORM WARS

ANDROIDAndroid Robot based on work created and shared by Google, Inc.(Used under Creative Commons 3.0 Attribution License)

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

WHAT'S YOUROBJECTIVE?

≠

MetlinkPocket God

1. Solve It Better2. Empower People3. Apps Are Fashion

SOLVE IT BETTER

What is your

COMPETITIONdoing wrong?

Search solved, 1998

Solved better, 1999

DEFAULT THINKING

Scott Jenson, Feb 19 2007

TIP #1

Solve the problem

ELEGANTLY

EMPOWER PEOPLE

User Impression

User Experience

Time

YOUR CHALLENGE

Chart adopted from Vasa, 2005

MINIMUM VIABLEPRODUCT

TIP #2

Know your

MVP

APPS ARE FASHION

This is a

FASHIONstatement

1. Solve It Better2. Empower People3. Apps Are Fashion

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

1. Get to the Point2. It's Not a PC3. The Phone Can Ring

GET TO THE POINT

0-3 secs 3-10 secs

10-30 secs 30-60 secs

1-3 mins 3-10 mins

10-30 mins 30+ mins

6%8%

12% 10%

28% 26%

9%

1%

90% ..done in ten

0-3 secs 3-10 secs

10-30 secs 30-60 secs

1-3 mins 3-10 mins

10-30 mins 30+ mins

6%8%

12% 10%

28% 26%

9%

1%

90% ..done in ten

TIP #3

Do

ONE THINGReally Well

IT'S NOT A PC

TIP #4

Don't Make

WIMPInterfaces

MAKDAD'S LAWSize of

Fingers & Eyes

Age

MAKDAD'S LAWAbility to Use

Fingers & Eyes

Age

TIP #5

Fingers are the

NEW MOUSE

____SHALLOW

MENUS

TIP #6

Don't

OVER-INNOVATE

THE PHONE CAN RING

TIP #7

Make

PEOPLESmile

1. Get to the Point2. It's Not a PC3. The Phone Can Ring

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Images from Apple Inc.

Intel Mac &Snow Leopard iOS SDK Device

MUST-HAVE

KNOW THESE

Object-Oriented Programming

Objective-C

Cocoa Touch API

Cocoa Design Patterns

PATTERNS

Model-View-Controller (MVC)

Factory, Decorator, Singleton

DELEGATE, OBSERVER

Chain of Responsibility, Command

APIs

Media & Audio

In-App Purchase & iAd

Location Services

Graphics & Gaming

Networking & Notifications

Images from Apple Inc.

DEVICE TESTINGGPS

Speed

3G/WiFi

Images from Google, Inc., Apple Inc.

A SPEEDY TALE

It's SimpleDESIGN & TEST

QAPUBLISH

COUNT THE MONEY

LAUNCH

Image courtesy NASA

Things No One

Told Us

KEYWORDS

RECRUIT TESTERS

RIKAI PAD ◎Rikai Browser for iPad

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

1. Have a PR Gameplan2. Develop an Audience3. Measure Effectiveness

TIP #8

Engage with your

AUDIENCE

TIP #9

Measure the

EFFECTIVENESSof Everything

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

THANK YOU

Twitter: @long_weekendlongweekendmobile.com

SLIDES/TIPS ONLINE:

[1] http://www.itu.int/ITU-D/icteye/Indicators/Indicators.aspx

[2] http://www.von.com/news/2010/05/look-out-global-smartphone-market-to-hit-150b-by.aspx

[3] http://www.internetworldstats.com/stats.htm

[4]Geoffrey Moore, Crossing the Chasm, 1999.

[5] http://www.gartner.com/it/page.jsp?id=1372013

REFERENCES