mobile backend-as-a-service (baas) explained infographic
Post on 09-May-2015
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2 THE SPECIALIZED BAAS
BAASBAASBAASPingPal Backend-as-a-Service - BaaSPingPal Backend-as-a-Service - BaaS
EXPLAINEDEXPLAINEDEXPLAINED MOBILE APP BACKEND
IN THE CLOUD
MOBILE APP BACKEND
IN THE CLOUD
1 THE COMMON BAASMost application developers (web or mobile) require a core set of features in their app provided by most BaaS.You usually buy the service as a monthly subscription.
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Reliable data syncronization
Security
Scalability
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Rule of thumb says that a generic BaaS saves 50% of development cost and time for an app project
User management
Social media integration
Data storage
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Push notification
Messaging
App analytics dashboard
The global BaaS market is estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017.MarketsandMarkets October 17, 2012
EXAMPLE: PARSEParse is one of the largest BaaS companies providing common features
Data from parse.com, developereconomics.com and TechCrunch July 2, 2013
PARSE24%
24% market share
�Bought by Facebook
end of April 2013for > 85 MUSD
�60k apps April 2013
100k apps June 2013growth 25% monthly
iOS, AndroidWindows 8
Windows Phone 8JavaScript
OS X
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Custom cloud code
Hosting
There are a few emerging BaaS that have a specific niche focus, like PingPal. Besides offering the standard features they have extended high level feature modules targeting more specific and complex needs for specific app types.
Rule of thumb says that a specialized BaaS can save 70% or more of development cost and time for an app project
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EXAMPLE: PINGPALPingPal is a specialized BaaS for branded apps in for instance
outdoor, tourism, events, family safety and mobile workforce management markets
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Chat
Voice over IP
HW Positioning tags
Lean on data and battery
iOS, Android, Web
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Map provisioning
Off-line maps
Custom maps
“Non-maps”
Points of Interest mgmt
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Positioning
Positioning as a dialog
Privacy protection
Cross platform and app
Tracking
For more info about PingPalplease visit www.pingpal.se
© 2013 PingPal AB, all rights reserved
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