mobile first - wcj 2012

MOBILE FIRSTGal Brill (@GalBrill)

CEO & Founder at UppSite (@UppSite)

1,000,000,0001,000,000,000

MOBILE

• 200%

MOBILE

• 200%

• 250,000,000

MOBILE

• 200%

• 250,000,000

• 3,000,000

MOBILE

• 200%

• 250,000,000

• 3,000,000

• 62%

>50%>50%

MOBILE FIRSTDesign

Monetization

NEED TO REMEMBER

NEED TO REMEMBER

• Touch

NEED TO REMEMBER

• Touch

• Navigation

NEED TO REMEMBER

• Touch

• Navigation

• Scroll

OPTIONS

OPTIONS

• Mobile Web (Responsive Design / Sencha)

OPTIONS

• Mobile Web (Responsive Design / Sencha)

• Native Applications (Objective-C, Java, C#)

RESPONSIVE DESIGN

TECHNOLOGY

TECHNOLOGY

• CSS

TECHNOLOGY

• CSS

• HTML

TECHNOLOGY

• CSS

• HTML

• JS

LINKS

• http://twitter.github.com/bootstrap/

• http://responsive.victorcoulon.fr

• http://www.sencha.com

• http://stackoverflow.com

NATIVE APPLICATIONS

WHY NATIVE

WHY NATIVE

• Faster

WHY NATIVE

• Faster

• Better APIs

WHY NATIVE

• Faster

• Better APIs

• Push Notifications

PLATFORMS

PLATFORMS

• iOS

• Android

PLATFORMS

• iOS

• Android

• Windows 8 / Phone

• BlackBerry

LINKS

• https://developer.apple.com

• http://developer.android.com

• http://dev.windowsphone.com

• http://developer.blackberry.com

• http://stackoverflow.com

MONETIZATION

WHAT HAS CHANGED?

WHAT HAS CHANGED?

• Form factor

WHAT HAS CHANGED?

• Form factor

• Ads size and real-estate

WHAT HAS CHANGED?

• Form factor

• Ads size and real-estate

• Technology (no flash)

WHAT HAS CHANGED?

• Form factor

• Ads size and real-estate

• Technology (no flash)

• SEO

WHAT SHOULD I DO?

WHAT SHOULD I DO?

• Do!

WHAT SHOULD I DO?

• Do!

• WordPress themes

WHAT SHOULD I DO?

• Do!

• WordPress themes

• Tools (PhoneGap, Sencha, UppSite, etc.)

WHAT SHOULD I DO?

• Do!

• WordPress themes

• Tools (PhoneGap, Sencha, UppSite, etc.)

• Remember the basic use case

THANK YOU

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