mobile host 2013 las vegas estuardo robles airports - perfect for mobile

Airports - Perfect for Mobile

Airports and Mobile:

Lessons for both Retail and Hospitality

Estuardo Robles

VP SharedFi

tatarobles@sharedfi.com

+1.540.999.8282

Global Aviation Market

Air Transport Industry $330 Billion

Air Transport direct impact $880 Billion

This accounts for about 1.75% of Global GDP

Air Transport Induced + Indirect impact

$1,851 Billion (3.6% Global GDP, includes tourism)

Employed 76 Million people in 2007

6 Billion+ passengers transported in 2009.

Large share of Air Travellers are high income earners

Relevant to Mobile and Social Technologies

View video depicting Worldwide Air Traffic click here

Source: World Bank Transportation Specialist. ICAO/WB Global Strategy Summit 2009

Tendency: Routes Opening

up to Mobile and Social

Routes has finally acknowledged the relevance of

Mobile and Social Technologies in the Global Aviation

supply chain, and are allowing a gradual participation of

these stakeholders in their route development forums

“Airport Business”

= additional income with non-aviation activities

The Airport Business

Source: Güller Güller Architecture Urbanism research

the potential economic benefits of air-transportation

1 million passengers =

• (1000-)1500 direct workplaces

• 10’000m2 of real estate (250 direct / 50 indirect workplaces

• air-connectivity / hotel nights / consumption expenditures / etc.

Source: various European airports

The Value of Passengers

Source: Güller Güller Architecture Urbanism research

a „specific and airport oriented‟ economic profile

Airport City AtanasioValue Matrix

Source: Güller Güller Architecture Urbanism research

the railway station as

a new focal point

Amsterdam SchipholTransportation node

Airport City = “Central railway-station” development

Frankfurt airportAIRrail-terminal

Source: Güller Güller Architecture Urbanism research

Technology City Built Outside the Airport

Source: Güller Güller Architecture Urbanism research

Zurich airport

Zurich city

Zurich airport corridorGlattal

Source: Güller Güller Architecture Urbanism research

ZurichAirport Corridor lightrail

Public transportation aligned with economic developmentSource: Güller Güller Architecture Urbanism research

ViennaAirport City

Initiatives of the airport operator on its own landSource: Güller Güller Architecture Urbanism research

Düsseldorf / LyonAirport Cities

Source: Güller Güller Architecture Urbanism research

AIRail TerminalSource: Güller Güller Architecture Urbanism research

a typically „Norwegian‟ development?

Oslo airport AIRPORT CITY

Source: Güller Güller Architecture Urbanism research

Complementary to what the city already has(!)

5

1

4

23

Barcelona Ciudad aeropuerto

Source: Güller Güller Architecture Urbanism research

PanamaVision of most

connected city…

Checklist for Airport Success

Massive infrastructure

Multi-Modal Terminals

Passenger Comfort

And everything else…

Mobile Connectivity & Wifi

This is Airport and Mobile

For starters: Lack of good reception/signal

Most passengers are “out of network”

This is Airport and Wifi

This is Airport and Wifi

This is Airport and Wifi

This is Airport and Wifi

Panama Has it Right

8,000,000

80% transit

Growing 2x in

next 5 years.

Free Wifi is

being

monetized

indirectly at

Terminal

Passengers Love Free Wifi

Panama Tocumen

Duty Free Engagement

Highest Grossing Duty Free in Latin America

Food Court Dynamic

About 1/3 of restaurants broadcast own Wifi

What’s the Difference? Free Market Dynamics

No locked-out exclusivity contract

Each venue has its own internet link

Several venues broadcast their own Wifi

A few already using it for conversion purposesSplash Screen

Signage Outside

Creative SSID

SharedFi

Photo source: Andrew Brimms

Thank you

Estuardo Robles

VP SharedFi

tatarobles@sharedfi.com

+1.540.999.8282

Airports - Perfect for Mobile