mobile marketing & fundraising inspiration
Post on 14-Apr-2017
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On a mission
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Making The Most Of MobileDelicious Digital 17th November 2015Shanelle Newton Clapham
Nice to meet you
Shanelle Newton Clapham
Consultant with more than 11 years experience in digital marketing & fundraising
Author: Attracting Donors Online
Hands up!
Looking for a challenge…
lets partner on a mobile project
Make the most of mobile Why mobile matters
Mobile marketing works
Fundraising at events
Peer to peer is mobile
Using SMS
Cool stuff.
Why mobile matters
Take Advantage of Mobile
Few numbers about advantages of mobile?
May 2015More Mobile searches than desktop & tablet
Zero Moment of Truth
Mobile has overtaken desktop
Social Media
More stats
Mobile apps
iOS experience:1. Supporter receives SMS 2. Clicks link to invitation3. Invitation opens4. Add to Wallet.
Android experience:5. Supporter receives SMS 6. Clicks link to invitation7. Prompt to download Wallet app8. Opens Google Play store9. Download app + password10. Invitation opens11. Add to wallet.
More mobile stats
96% of all SMS’s are read within
3 minutes
44% of people sleep with their
smartphone
52% of all emails are opened on a mobile
device
Facebook overtook Google Maps as the most popular app worldwide in
2014
Mobile marketing
Do you know what this is?
Pin drops in maps
Use a beacon
• The Big Egg Hunt
• 275 beacons in eggs placed in New York, created by artists
• Consumers were encouraged to find and check-in at the egg
• They received clues and could bid on the egg via an app
QR CodesQR Codes
NFC – Near Field Communication
Better fundraising at events
Melanoma Institute AustraliaStop the Spread of Melanoma
Tap and Pay
Mobile card readers
• PayPal Here: app + device• Swipe, insert or tap to pay• Send tax invoice & receipt• Only for Android & iPhone.
PayPal Here accepts all major credit cards, debit cards, cash, checks, as well as PayPal payments.
Thank you for your donation
Let me tell you a story
Insight:Australians love Paypal.
In 2013 50% of PayPal donations came from Australia ($6 million).
1/4 were mobile donations.
6 Million Australians use Paypal.
Some smartphones have fingerprint authentication for PayPal.
PayPal and mobile
Geo fencing
Supporter receives a push notification when they enter the geo fence.
What you need:• APP• GPS switched on• (permission).
Geo fence: The North Face
• Geo fencing up to 1 mile from the shop• 79% have increased their shop visits• 65% made a purchase as a result of the reminder• Messages/ offers depend on weather, location and type of client.
Use mobile for peer to peer
World’s Greatest ShaveRevenue went from
$14 Million in 2010 to $18 Million in 2012 after mobile app was introduced.
Movember2013: $26 Million raised in Australia – 122K MoBro’s.2014: $22 Million raised in Australia – 95K MoBro’s.3 donors per participant (globally).
Using SMS
SMS Engagement
Text to Donate (Premium SMS)
UNICEF Premium SMS donor journey
9.23am
9.23am
9.27am
3pm
9.27am
1 2 3
4
SMS Fundraising
• Sent to 3 year lapsed donors• 9% conversion rate• $130 average gift.
SMS: Pre-populated donation page
• Sent to non-responders• 1000% ROI• $130 average gift.
Thank you for your donation
Cool Stuff
Encourage use of the second screen
Bring back the mixed tape
MONA mobile interactive guide
Digital Tattoos
Are you keen?
Digital Training in 2016
Expressions of interest?
Who’s planning a mobile adventure?(and Questions)
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