mobile monday boston 6/15/09 - developer's meetup

Mobile Monday & MassMobile Developer's Meetup

June 15, 2009

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

The iPhone Changes Everything(again)

Greg Raiz - Raizlabs

Five things to take away(About the 3.0 update)

• Bluetooth = Social• Location, Location, Location

• Hardware ♥ Software• Push & Shove• Music, Apps, You

Bluetooth is SocialMetcalfe's law

Location, Location, Location

Everyone is somewhere, it probably matters

Hardware ♥ Software

If it has a chip, there will be an app for that

Push & Shove

Prepare to be distracted

Twitter Facebook

ESPN

SMS

Gmail

IMAP News

RSS

Calendar

Sale!

Flight Status

Stock Alerts

Weather Alerts

Friend Online

CNN

Google Alerts

Oil Change

AOL

Expedia

Music, Apps, You

Up sell Consumables & Subscriptions

Review

• Bluetooth• Location• Hardware• Push

• Store

RT @graiz we build apps raizlabs.com

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

Android 1.5 Highlights

Henry CipollaLocalyticswww.localytics.com

Android SDK v 1.5 Cupcake

•UI Frameworks

•Hardware Frameworks

•Application Management

•Donut

New UI Frameworks

•UI/Threading

•AppWidget

New Hardware Frameworks

•Media Framework

•Custom Input Framework

•Speech Recognition Framework

•Still No Bluetooth API!

Application Management

•How to manage the potential hardware fragmentation?

•Ability to target specific OS version

•Ability to target specific hardware

•Android Virtual Devices

Announced so far in Donut:

•Improved Speech to Text API

•System-wide Search

•Support for WVGA and others

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

Overview of Mobile Platforms

Raj AggarwalLocalyticswww.localytics.com

All data as of March 2009 or later

Est. Users (worldwide)

15M 1.5M 30M 50M 30M

App Store Launch

July-08 Oct-08 April-09 May-09Fall 2009(projected)

Est. # of Apps

50K 6K 2K 1K 20K

Developer’s Revenue Share

70% 70% 80% 70% 70%

Set-up Cost$99

(enterprise: $299)

Free$200/10

updates

$200/year, $20/app

$99 for first 5, then $99 for each

app

Payment method

iTunesGoogle checkout

PayPalCarrier/ credit card

N/ASources:Apple FY09Q2 Results AppScout CNET Wireless eWeek IntoMobile NewsMashable

Mobile Phone Development RIM FY09 ResultsStyleTapWikiPedia – App StoreWikiPedia – Windows Mobile ZDNetengadget

Platform Highlights

© Copyright of Localytics

Technology highlights

Pros

•Great UI builder & clear design guidelines

•OSX based

•Complete J2SE stack

•Google provided libraries

•Good backwards compati-bility

•RIM provided emulators

•Ability to write managed or native code

•Resource efficient

•Managed or native code

•Windows based

•.NET Compact Framework

Cons

•No background threads

•Ambiguous approval process

•Confusing app lifecycle, data persistence model

•Limited docs

•Buggy tools

•Only J2ME and few RIM libraries available

•Symbian Signed

•Specialized flavor of C++

•Difficult to make solid UI

Sources:Network WorldPCMagPC World

© Copyright of Localytics

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

Mobile Cloud Computing

Yoni SamlanActive Frequency LLC

+

+

=

Pros

• Cheap• Easy Setup• Reliable

• Lock-In• Net Availability

• Learning Curve

Cons

Agenda

•Impact of OS Updates-iPhone 3.0-Android 1.5

•Expanding to new platforms

•Pushing functionality to the cloud

•iPhone core graphics demo

mobility transformed

• June, 2009

Early Adopters - Pilots

• Blackberry vs iPhone Bakeoffs – between 50 and 3k iPhones

Apperian Software Strategy

Component Libraries

- Reusable components and libraries used

internally

- Accelerate projects and reduce costs

Application Frameworks

- Incorporate workflow and business processes

- Minimal configuration by client (20%-30%)

Industry Solutions

- Pre-built apps with enterprise features

- Easy integration with other

enterprise apps

Our Work

eCards on iPhone

mCommerce

UGC/Social Networking

Accelerometer

In App Upgrades (3.0)

GPS Treasure Hunt

Core Location

Perimeter Loopt API

Social Networking/Nearme

MicroCatalog/Commerce

Store Locator

Game Play

Our Work

Our Work

Mobilize Music TV

Follow the “Pulse”

Event Based

Social Networking

Favorites/Real Time Polling

Dynamic Playlists based on mass preference

CoreGraphics Demo

www.meetup.com/massmobile

Raj Aggarwal

raj@localytics.com

Twitter: @localytics

www.localytics.com