mobile & online social networking to support advocacy & fundraising

Mobile and Online Social Networking

to Support Advocacy and

Fundraising

OUR MISSION:UNICEF is mandated by the United Nations General Assembly

to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential

OUR AREA OF WORK:UNICEF’s mission is accomplished by over

10,000 staff

On the ground in over 150 countries and territories

UNICEF is funded exclusively by voluntary contributions from governments and private sector

WE ARE SUPPORTED BY:

Over 200 celebrities

Over 2000 companies

Over 6 Millions individual donors

to help children survive and thrive, from early childhood through adolescence.

OUR NEW STRATEGY…

Mobile & SMS

RapidSMS is UNICEF's open source platform for data collection, logistics coordination and communication allowing any mobile phone to interact with the web.

“The quick collection and availability of data can help government and other aid agencies intervene

if the statistics show a crisis is unfolding.”

Social Networking

Voices of Youth:

Voices of Youth:

Population: 240 million (July 2009)*

ONLINE: 25 million

Mobile phone OWNERS: 80 million

Blackberry users: 700,000 (300% up from 2008)

INDONESIA

The Indonesian mobile market has one of the most progressive penetration and

growth rates in the world

* www.state.gov

UNICEF INDONESIA ENGAGEMENT PROGRAM

Use the CAI umbrella to link all the actions

Champion for Children

SMS & RBT

- Integration between mobile phone, TV and internet

- Collaboration with CELEBRITIES

- Partnership with Mobile Operators

- For communication and fundraising

Private Sector Fundraising and Partnerships – UNICEF Indonesia(021) 570 5816 / email: layling@unicef.org

Thank you