mobile recruiting matt alder

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Mobile

Matt Alder

©MetaShift 2012

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www.Link2Matt.com

www.metashift.co.uk

Introductions

+What we’re going to cover

The Mobile Landscape

Adaptation and Revolution

Practicalities

Case Study

© MetaShift 2011

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© MetaShift 2012

The Mobile Landscape

© MetaShift 2011

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© MetaShift 2012

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© MetaShift 2012

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© MetaShift 2012

+All I want for Christmas is a….

……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire

+The Rise of “Dual Screening”

© MetaShift 2012

+Mobile isn’t Mobile

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+Social is Mobile

© MetaShift 2012

Facebook – 425 million mobile users

Twitter – 77 million mobile users

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What about Recruitment?

© MetaShift 2012

+Mobile Survey Stats

Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)

72% interested in receiving career information via their phone

63% have already search for a job on their mobile

48% had already applied for a job on their mobile

79% of those who hadn’t applied for a job would in the future

84% Thought companies should have separate mobile recruitment sites

© MetaShift 2012

+Job Boards are Mobile

© MetaShift 2012

16% of traffic is mobile

15% of traffic is mobile

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Your Audience is Already There

© MetaShift 2012

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© MetaShift 2012

Adaptation and Revolution

© MetaShift 2011

+mSite or App?

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+Optimising – The Technology

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+Optimising The Medium

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+Optimising – The Platform

© MetaShift 2012

+Optimising – The Platform

© MetaShift 2012

+Application Processes

© MetaShift 2012

LinkedIn / Online Profile

Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board)

ATS Integration

+Mobile First Application Processes

© MetaShift 2012

+Responsive or Not Responsive?

© MetaShift 2012

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© MetaShift 2012

Practicalities

+Call to Action & Conversion!

© MetaShift 2012

+Top Tip = Don’t do this

© MetaShift 2012

+Video

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+Checklist

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© MetaShift 2012

A Quick Case Study

+AT&T

+AT&T

+AT&T

+Further Resources

Mobile Recruiting Report 2012

MetaShift Mobile Readiness Audit

© MetaShift 2012

Digital Mobile Social Recruitment Strategy

matt@metashift.co.uk