mobile time is prime time anytime!

Are we on the same screen?

Anytime is Prime Time with Mobile

Vanina Leka Sales Director ThinkDigital

The Internet is shifting to Mobile

Source: *IDC, **IC4D 2012 Maximizing Mobile, World Bank, July 2012

-

200

400

600

800

1.000

1.200

1.400

1.600

1.800

2.000

2010 2011 2012 2013 2014 2015 2016

Worldwide smart connected device shipments (M)*

Tablets Smartphones Pcs

By 2016 Mobile will be a smart choice

0

500

1000

1500

2000

2500

3000

3500

4000

2011 2012 2013 2014 2015 2016

Feature phones Smartphones

Source: Euromonitor International, OMD 1st Greek Mobile Barometer April 2014

0.7B 0.9B 1.1B 1.2B 1.4B 1.5B

27%

33%

39%

43%

46%

49%

2012 2013 2014 2015 2016 2017

Phone Device Shipments (millions of units) % Mobile User Penetration

$9M

$16M

$25M

$36M

$47M

$60M

2012 2013 2014 2015 2016 2017

47% CAGR

Marketers are going Mobile

Sources: 1. eMarketer, “The Global Media Intelligence Report,” September 2013.; 2. IDC “Worldwide Smart Connected Device Tracker.” March 2013; 3. eMarketer, “The Global Media Intelligence Report,” September 2013.

128M

191M

236M

281M 319M

352M

2012 2013 2014 2015 2016 2017

GR Mobile Time is Now

6

12

22 32

40 61

63 70 72 72

2010 2011 2012 2013 2014 (Forecast)

Smartphone PC/Lap top

6 10

17

30

38

2010 2011 2012 2013 2014

(Forecast)

Mobile Internet growth

Source: Focus Web ID & Euromonitor Base: Total population, Greece

Where does the time go?

Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014

Breaking down the numbers

Television time is essentially flat

Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014

“Traditional” online time is flat, too

Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014

Mobile: Where the growth is

Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014

The mobile revolution

Online is no longer somewhere we go, it’s something we are; a persistent state of constant connectivity”

Ezra Palmer, eMarketer’s Editorial Director

But this shift is not only numbers

Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014

The remote control of our lives

From one screen to five: the new way we watch TV

Commercial breaks are no

longer the point at which

people turn away

73% access their device constantly or

very often

78%

access their device during the show

Source: AdReaction 2014, Millward Brown

Facebook is the most visited social media platform while watching live Primetime TV

85% said they visited Facebook more than any other social

media platform

Source: AdReaction 2014, Millward Brown

“I love to watch TV; sometimes it feels I am not being so productive

when doing so…

75% said multitasking

when watching a show made them feel

productive

… so most of the time I

am multitasking, while

watching TV”

Source: AdReaction 2014, Millward Brown

The importance of multiscreen advertising

Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com

Mobile advertising budgets increase the next 2 years

Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com

Marketers are going mobile to connect with their audience

Sources: 1. eMarketer, December 2013; 2. Mobile Advertising in Retail: Tracking the Changing Purchase Path.” eMarketer, November 2013.

16%

14% 14%

12%

9%

7% 6%

3%

19%

Retail &

Restaurants

Telecom Finance Entertainment Travel Autos CPG/FMCG Tech Other

Brand awareness the top objective for mobile advertising

Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com

“Nivea Protégé” Nivea’s Sun Block Grand Prix, Mobile Ad, Cannes Festival

Mobile advertising… one word summary

Marketers perceive mobile advertising as effective, positive, innovative, growing fast changing and exciting

Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com

Go Mobile & engage with your audience