mobile ux camp secret life of qr codes
Post on 15-Jul-2015
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The Secret life of QR codesMobileUXCamp DC 2011
2011.09.17
WHAT?• QR code = Quick Response code
• 2-‐dimensional barcode
• Created by Toyota subsidiary Denso Wave in 1994
• QR codes is free of any license
• Regular QR code stores about 100 chars
WHAT?
WHY?• Smartphone adopIon -‐ 43% and growing
• Hard to remember or type in URL’s
• Metrics tracking
• CreaIve markeIng uses
HOW? (TO CREATE ONE)
HOW? (TO CREATE ONE)
HOW? (TO CREATE ONE)
HOW? (TO CREATE ONE)
HOW? (TO READ THEM)
HOW? (TO READ THEM)
CREATIVE USES
CREATIVE USES
CREATIVE USES
CREATIVE USES
CREATIVE USES
CREATIVE USES
CREATIVE USES
CREATIVE USES
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