mobiliart assignment nirav purohit 15.01.2015
Post on 17-Aug-2015
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The Brief § Promote Korea as a tourism destination – the most sought
after for holidays especially summer
§ Single Most Important Message –
VISIT KOREA
Why the Change? § The Exhi!arating Korea – Enchant, Escape, Come Alive!
campaign intends to target the buyer persona that we are typically aiming at – The global holiday traveller.
§ The Campaign Intends to bring freshness and will take
forward from where we last left that is “Until the time we Meet in Korea!”
Proposed Channels and Mediums § FACEBOOK § TWITTER § YOUTUBE § GOOGLE + § PINTREST § SNAPCHAT § FOURSQUARE § EMAIL & BLOGS
Objective § To create awareness and increase our audience on various
platforms. § To make sure audiences seek the social media pages for
updates. § Provide branding and digital marketing integration. § Use various means to provide an EXPERIENCE by creating
reasons to share.
Facebook Strategy § Regular and Contextual updates on important places to visit & festivals
like the Mud festival, lantern festival, Whale Festival, Green Tea Festival § Video App – 9 UNESCO World Heritage Site
The app will fetch data from the users profiles and take them to the 9 UNESCO world heritage sites in Korea and give them a video to download § Photo App – “The K – Experience” will show morphed photos of the user
providing a unique Korean experience at various places § Contest – Share your “K – Experience” Coax users to share their stories
with friends….(K – Food, K – Sprit, K – Place, K – Wave, K – Style) …This are just few of the things that can be done more can be evolved.
Twitter Strategy § Starting a conversation on the K – Experience and building it
into an engaging story topic on twitter. Typical post will give out links to photos videos, people stories, and may more things. Current happening in Korea for Updates.
§ Live Tweet updates of the Festivals § Travelogue / Help Twitter Experience
Youtube Strategy § Videos on K – Food, K – Sprit, K – Place, K – Wave, K – Style
The K – Experience § Viral Videos – Ghostly Tours Seoul, How to Cook A Korean
Squid Dish(Videos on How to food Series), How To Travel Cheap in Korea(How to Travel Series / bag pack traveller), and Many Popular search Terms.
Google + Strategy § Regular updates, Creating hangouts, User base engagement
via Photos & Video shares
Pintrest Strategy § Creation of interest boards of blogs and how to articles,
photography, travel , leisure, beauty etc.
Snapchat Strategy § Create the K – experience story on Snapchat
Foursquare Strategy § Encourage Checkins, Offer discount and unique badges in
association with foursquare
Email & Blogs Strategy § Make the User to Subscribe Via various social platforms. Once in the Email List Convert Through Content Marketing
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