monetizing blogs through affiliate marketing
Post on 11-Jul-2015
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Monetizing Blogsthrough Affiliate Marketing
Presented by:
Introductions
Paul Schroader: President – PS Web Solutions
Format
Demonstration / Discussion
Affiliate Marketing: Approaches
Banners and Text Links
Advanced / Dynamic Tools
Affiliate Marketing: Getting Started
Networks
CJ
Avantlink
Shareasale
Others
Affiliate Marketing: Getting Started
Join Network(s)
Affiliate Marketing: Getting Started
Join Network(s)
Affiliate Marketing: Getting Started
Join Program(s)
Affiliate Marketing: Getting Started
Join Program(s) – Which to choose?
Affiliate Marketing: Getting Started
Join Program(s)
Affiliate Marketing: Getting Started
Get Link(s)
Affiliate Marketing: Getting Started
Get Link(s)
Affiliate Marketing: Getting Started
Get Link(s)
Affiliate Marketing: Getting Started
Dynamic Tool(s)
Image merchandising
Affiliate Marketing: Getting Started
Dynamic Tool(s)
Affiliate Marketing: Getting Started
Dynamic Tool(s)
Blog Marketing: Approaches
Avantlink Dynamic Tool List:
Tried and True Tools:Product Ad Widget: http://chadwaite.com/avantlink/
Affiliate Link Encoder: http://chadwaite.com/avantlink/affiliate-link-encoder-ale
Newer Super Cutting Edge Tools:SnapVisi: http://www.avantshare.com/blog/affiliate-tools/snapvisi/
SnapLinker: http://www.avantshare.com/blog/affiliate-tools/snaplinker-product-search/
Blog Marketing: Approaches
1) Product Sample / Review /
Giveaway
2) Ad Sense
3) Affiliate Marketing
Blog Marketing: Examples
Giveaway
AdSense
Affiliate Marketing: Examples
Banner
Affiliate Marketing: Examples
Text Link
Affiliate Marketing: Best Practices
http://unbounce.com/conversion-rate-
optimization/psychology-of-choice-conversion-rates/
Affiliate Marketing: Best Practices
Know your audience
Provide value…Sales will follow
Understand what you rank well for
Affiliate Marketing: Tracking/Reporting
Impressions
Clicks
CTR
AOV EPC
SalesRevenue
ROAS
Affiliate Marketing: Tracking/ReportingNetwork Merchant Name Impressions Clicks CTR # of Sales CR Sales AOV Commission Incentives Cancellations Reversal Rate EPC
Linkshare 1-800-FLOWERS.COM 6,532 135 2.07% 6 4.44% $423.54 $70.59 $50.82 $0.00 0 0.00% $37.65
Linkshare Appetizerstogo.com 8,542 452 5.29% 8 1.77% $691.24 $86.41 $82.95 $0.00 1 12.50% $18.35
Linkshare etoys.com (eToys Direct, Inc.) 8,452 324 3.83% 4 1.23% $394.12 $98.53 $47.29 $0.00 0 0.00% $14.60
Linkshare FineStationery.com 2,354 142 6.03% 6 4.23% $342.14 $57.02 $41.06 $0.00 0 0.00% $28.91
Linkshare igourmet.com 2,254 124 5.50% 5 4.03% $762.54 $152.51 $91.50 $0.00 0 0.00% $73.79
Total 28,134 1,177 4.18% 29 2.46% $2,613.58 $90.12 $313.63 $0.00 1 3.45% $26.65
AvantLink Beaucoup Wedding Favors 2,669 112 4.20% 5 4.46% $1,937.25 $387.45 $232.47 $0.00 0 0.00% $207.56
AvantLink Bella Regalo Favors & Gifts 6,584 345 5.24% 2 0.58% $312.01 $156.01 $37.44 $0.00 0 0.00% $10.85
AvantLink BlissWeddingsMarket.com 2,542 102 4.01% 21 20.59% $1,214.25 $57.82 $145.71 $0.00 2 9.52% $142.85
AvantLink Favors by Serendipity 2,358 99 4.20% 5 5.05% $632.54 $126.51 $75.90 $0.00 0 0.00% $76.67
AvantLink FavorStudio.com 8,542 431 5.05% 14 3.25% $1,142.52 $81.61 $137.10 $0.00 0 0.00% $31.81
AvantLink HansonEllis.com 2,654 69 2.60% 12 17.39% $1,542.25 $128.52 $185.07 $0.00 1 8.33% $268.22
AvantLink Moments of Elegance 2,666 78 2.93% 10 12.82% $1,525.25 $152.53 $183.03 $0.00 0 0.00% $234.65
Total 28,015 1,236 4.41% 69 $8,306.07 $120.38 $996.73 $0.00 3 4.35% $80.64
GAN Sur La Table 55,484 1,524 2.75% 12 0.79% $1,484.00 $123.67 $178.08 $0.00 1 8.33% $11.69
GAN RedEnvelope 69,854 1,874 2.68% 31 1.65% $1,785.00 $57.58 $214.20 $0.00 3 9.68% $11.43
Total 125,338 3,398 2.71% 43 1.27% $3,269.00 $76.02 $392.28 $0.00 4 9.30% $11.54
CJ DelightfulDeliveries.com 5,230 368 7.04% 2 0.54% $324.14 $162.07 $38.90 $0.00 0 0.00% $10.57
CJ BuyCostumes.com 54,520 1,457 2.67% 18 1.24% $874.25 $48.57 $104.91 $0.00 1 5.56% $7.20
CJ ShindigZ 5,421 354 6.53% 12 3.39% $645.24 $53.77 $77.43 $0.00 0 0.00% $21.87
CJ BabyCenter Store 6,548 248 3.79% 11 4.44% $658.25 $59.84 $78.99 $0.00 0 0.00% $31.85
CJ Discovery Channel Store 6,484 314 4.84% 5 1.59% $574.21 $114.84 $68.91 $0.00 0 0.00% $21.94
Total 78,203 2,741 3.50% 48 1.75% $3,076.09 $64.09 $369.13 $0.00 1 2.08% $13.47
Overall 259,690 8,552 3.29% 189 2.21% $17,264.74 $91.35 $2,071.77 $0.00 9 4.76% $24.23
Affiliate Marketing: Tracking/Reporting
Determine Winners and Losers
Learn from Seasoned Affiliates
Q & A
Contact Info
Paul Schroader: www.linkedin.com/in/paulschroader
pauls@pswebsolutions.com
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