monitoring & measuring success

• 1. Monitoring & Measuring Success

2. (Gain Cost)ROI =CostTraditional ROI 3. Social Media ROI 4. Social Media MeasurementBasicsFollowersViews or Click ThroughsConversations or LikesTrending 5. Followers# of people that like or follow you Not every follower is considered equal. Stakeholders followers are key! 6. Counting FollowersTheprocess isvery manualFacebookhas bestreportingcapabilities 7. Views or Click ThroughsHow many times your content has been seen by followers Twitter Requires 3rd party tools like Hootsuite or Bit.ly 8. Views or Click ThroughsHow many times your content has been seen by followersIf your goal is action then.Website traffic is extremely importantYou can track this through Google Analytics 9. ConversationsHow many people respond, reply, like or retweet your posts 10. TrendingThe amount of interaction you receive indexes you for all users toseeTrending Topicson FacebookExplore onPinterestTrendsmap.comfor Twitter 11. Social CRMCustomer relationship management system that storesall interaction with a lead or customer in a database thatalso contains purchase informationInformation is usually uploaded manually by usersSales are categorized by the marketing channel thatdrove the purchaseIt is not an exact science 12. (Gain Cost)ROI =CostTraditional ROI 13. Social CRM Tool Examples