monogram workbook final
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8/12/2019 Monogram Workbook Final
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230TYPOGRAPHY
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PROJECT
02
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OUR
NAME
HERE
P R O J E C T 0 2 | I N T R O D U C T I O N
Project 2 | Monogram and Stationery
Introduction
This assignment was to creat an original monogram from the first and last initials of our
names with the middle name being optional. After creating sketches, digitalized versions and
refinements of the monograms, the next s tep was to create a stationery system using the
monograms that we created. For the stationery we needed a letter, envelope and business card
and have our monogram incorporated into each one. We created three drafts of stationery
systems and then picked the one with the most potential to move on to the final. Af ter editing
and critiquing the drafts we ended up with our final stationery systems and monograms.
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Difficulties
This assignment was difficult for me I think because of my initials which
are A and W. They tie nicely together b ecause they both have the same
slant on their sides, but I wanted to try something more unique and
less typical. The capital and lowercase W are both the same which
made it difficult for me to get much of a variety although I did use both
the capitol and lowercase A. It was interesting to experiment, but I
found that the letters were hard for me to connect. The lowercase a
often has very curly serifs whereas the W capitol or lowercase almost
never has any curves to it, but onl y has strokes. I was able to find some
variety in my sketches, but the let ters were difficult for me to work
with.
Overall experience
I think that overall this step in the monogram process was really helpful
to me because it was difficult. I foun d that I had to really step out side
the box on this projec t and think harder about how I can link my initials
together to make a good monogram. Working with different typefaces
was helpful because sometimes they work better than others. I think
that once I am able to work with my sketches digitally that it will be a
lot more helpful.
P R O J E C T 0 2 S T E P 0 1 | P R O C E S S B L O G P O S T
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P R O J E C T 0 2 S T E P 01 | T H U M B N A I L S K E T C H E S
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Challenges
Some of the Challenges I had with this project were probably mostly
because of my initials. I found that working with A and W were more
difficult than I thought. I thought that they would work very nicely side
by side because they have the same slant that I thought would work
out great. Although it worked nicely for one of my sketches, I knew I
had to experiment with other things. I felt like I didnt have much of
a variety to work with because the capital W and lowercase w are
basically the same so it was h ard to mix those up. Also the W has
only strokes and no cur ves which made it difficult to connect to the
lowercase a which I liked to try and use because I think its a prett y fun
letter.
Thoughts
I really liked doing this par t of the monogram process. I always like
taking the sketches to the computer because I feel unlimited and I have
different fonts, sized and positions I can put my letters in in seconds
rather than have to sketch them out the way I think I want them to
look. Also I can get a good visual on what I want my final composition
to look like. I really liked to pl ay around with connecting my initials
somehow and I even experimented and ended up with a digit al sketch
that I didnt originally have in my hand drawn sketches.
Overall
Overall I think this part of the monogram process was very successful
and Im started to really be able to visualize how I want my final
composition to be and what it should look like for a good monogram
that you might see on a business card or letterhead.
P R O J E C T 0 2 S T E P 0 2 | P R O C E S S B L O G P O S T
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P R O J E C T 02 S T E P 0 2 | R E F I N E M E N T S
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Light-Bold
This was the first extreme in my variations and I thought that my
monograms look a little more interesting with the bold look, but I
think I prefer with the lig hter look overall with the font I chos e. These
variations still need some tweaking as I have some tangents in them
still where the tail of th e a sticks out from the w. It is interesting
though that the tangent h elps you identify the let ter as an a rather
than an o which it could be mistaken for with this font. I might
consider even bringing the tail of th e a down further so that it is more
easily recognizable as the letter a when it is right up against the w.
Separated-Combined
This variation was more difficult for me to do because I specificallypicked this font because the stroke of the a fit with the stroke of the
w. Trying to move them apart defeated that purpose so I had to use
my imagination a little. I would much prefer that my final monograms
letters were merged somehow even if it is only a little, so I dont think
Ill be using my ideas for them separated. I do like the one in the middle
because although they are touching only slightly it is a simple mark.
Playful-Light
These variations were really helpful to me because I was able to
experiment with different impressions I might want to make when Imake my final monogram. I was able to get a g ood idea of what playful
and serious could look like as a monogram. I think for my final mark I
would want something that was in between. Professional, yet in a fun
way. I also noticed that lowercase letters create more of a playful feel
while capital letters more of a serious feel.
Overall
Overall this project gave me some ideas, but it was not as helpful as other
projects that Ive done. I think the extremes that gave me the most ideas
were the playful-serious variations. This was h elpful because I was able
to think about what kind of an impression I wanted my monogram to
give. I think one of the difficulties I found with this project was the fonts.
It was difficult with using only one font in the beginning and I felt like my
options for variation were limited and also limited only to the extremes I
chose.
P R O J E C T 0 2 S T E P 0 3 | P R O C E S S B L O G P O S T
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Light Bold
Separated Combined
SeriousPlayful
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P R O J E C T 0 2 S T E P 0 3 | M O N O G R A M V A R I A T I O N S
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Stationery System Draft One
This was my third draft for my stationery system and I think it
turned out pretty well. Im happy with the design that came out
of my experimenting. The design of this stationery draft is fun and
professional which is what I was tr ying to go for. Out of my three drafts
this stationery system came across with the most style and originality
and I think thats what makes it the most successful of the three. When
creating this stationery set and trying to decide a color scheme, I
decided to go for blue and brown because I thought that those colors
really blended well together. The blue brings ou t the brightness in the
stationery and keeps it light while the brown tones it down as a nice
contrast and makes it seem professional. Although my monogram
gives a more serious impression, I think this draft of my stationery
system helps lighten it up and gives it a sense of creativity.
Letter, Business Card and Envelope
I added the lines at the top of the letter to make the stationery stand
out and give it some dimension. I also added matched lines at the
bottom of the page to keep the consistency and give a nice flow of
alignment. For the business card I decided to switch the colors up so
that it didnt seem exactly the s ame from the letter and envelope, but
when looking at it, it still belongs with the whole group. Overall, the
colors and alignment as well as the s ense of style are what make this
stationery system a successful one.
Letter
Monogram
Name
Address
Phone Number
Web address
Card
Monogram
Name
Title
email
Address
Phone Number
Web address
Envelope
Monogram
Name
Address
P R O J E C T 0 2 S T E P 0 4 | P R O C E S S B L O G P O S T
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12 W. 2nd S. #5
Longview WA, 98632
360.430.3342
www.amandawallis.com
wallis.mandalee@hotmail.com
12 W. 2ndS. #5
Longview WA,98632360.430.3342
www.amandawallis.com
Web Designer
12 W. 2nd S. #5
Longview WA, 98632
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PROJEC T 02 STEP 04 | STATION ERY C ON C EPT 1
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12 W. 2nd S. #5
Longview WA, 98632
360.430.3342
www.amandawallis.com
wallis.mandalee@hotmail.com
12 W. 2ndS. #5
Longview WA,98632
360.430.3342
www.amandawallis.com
Web Designer
12 W. 2nd S. #5
Longview WA, 98632
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PROJEC T 02 STEP 04 | STATION ERY C ON C EPT 3
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P R O J E C T 0 2 S T E P 0 5 | P R O C E S S B L O G P O S T
12 West 2nd South #5
LongviewWA, 98632
Amanda Wallis
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P R O J E C T 0 2 S T E P 0 5 | F I N A L S TA T I O N E R Y
12 West 2nd South #5
Longview WA, 98632
360.430.3342
Web Designer
wallis.mandalee@hotmail.com
www.amandawallis.com
12 West 2nd South #5
LongviewWA, 98632
Amanda Wallis
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(Paste process blog post here)
First Impressions and Ideas
This project really taught me a lot about sizing, placement and
refinement. At first this final stationery s ystem was not my first
choice for my favorite draft. I didnt see its potential until it was
pointed out to me by my roommates and classmates that gaveit a thumbs up for the best stationery draft of the three that we
worked on. Knowing this, I focused o n it more and made it my own.
Honestly I wasnt in love with my monogram at first either and that
really made it difficult for me to find good s tationery ideas. I finally
was able to embrace my monogram mark and work with it to make
this stationery system.
Design and Overall Look
For my stationery I wanted something that l ooked professional but
stood out and that is where I came up with the design and color
scheme. The design with my monogram and the lin es interweaving
through it looked neat and professional to me and I made that
the theme with my l etter, envelope and business card. To make it
stand out and give it some personality I chose dark brown and blue
to be the colors. Im happy with my color choice b ecause its not
too wild, but its also not boring or dull either. I think that the blue
really brings it out and gi ves it an interesting accent while the dark
brown contrasts nicely and keeps it more reserved and professional
looking.
Changes
There were only a few things that I ended up changing from my
draft and those things were just some text sizing and placement,
I made the lines that go across th e monogram a little thinner than
they were before and I also fixed the margins that were a littl e
tight before and made some more space and room on the pages.
Another thing I changed from class critiquing was the spacing at
the bottom. Originally I had two lines that held in the text with my
phone number, email and website address but they looked boxed
in and squished with such tight margins so instead I deleted one of
the lines so that the inf ormation went underneath only one line. This
provided me with a lot more space underneath and I think it looksmuch better. Overall Im happy with the way that my monogram and
stationery system turned out.
P R O J E C T 01 S T E P 0 0 | P R O C E S S B L O G P O S T
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PROJECT
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PROJEC T 02 | C ON C LUSI ON
Project 2 | Monogram and Stationery
Conclusion
This entire process has been a great learning experience. I not only learned how to make a
monogram with my initials but also how to incorporate it into a stationery system. T here were a
lot of steps that it took to get me to my final monogram and st ationery system and I kn ow that
each step was important in the process. O ne of the things that was difficult f or me was coming
up with a good monogram. I like the way that my monogram turned out overall but it was a
little hard for me to make a lot of variations because of the initials I have. For my monogram
I was able to connect the two letters nicely which is what I wanted to happen for my final
monogram. As for my stationery system I originally wasnt sure about the draft that I chose out
of the three that we created, but I was able to work with it and came up with a stationer y system
that looks interesting as well as professional and well put together. There were a lot of steps
in this project but I know that each one was significant and helped result in a good looking
monogram and stationery system.
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