more local revenue-no cash outlay!

More Local Revenue-NO CASH OUTLAY!

A Few of IPN’s 300 Clients…

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Most Major broadcast groups…

• Tribune• Sinclair• Raycom• Meredith• Granite• Liberty• Cordillera

• Hearst• Nexstar• Lin TV• McGraw-Hill• Belo• E.W. Scripps• Hoak

VISA, GAS and GIFT cards…

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Debit VISA Card program

• Reloads monthly• Debit cards too• Travel & conferences• NAB, NATPE, ProMax• Jim Doyle sales training• T & E for sales staff and

much more…• YOU CONTROL

EXPENSES MONTHLY

SPORTS PROMOTIONS • VIP Trips• News watch & wins

Show contests for shows and affils…

• CBS-Masters golf• NBC-Olympics• FOX-Daytona, A.I., NFL• ABC-Oscars, Dancing• CW-MOBILE

Our goal for your stationsthe $100-200k idea

TV STATION AS INCENTIVE PROVIDER

• TV Stations can drive incentive promotions• Automotive• Fast Food/Casual Dining• Healthcare/Hospitals• Furniture/Retail• 10 to 1 ROI and are MARKET EXCLUSIVE!

Chance to win $100,000 creates location traffic for Auto Dealers

• Retail traffic builder• Forced tune-in• STATION FRANCHISE-

DO OVER AND OVER AGAIN!

Scratch cards create traffic and leads…250 a day!

Mobile version for mobile access…

• Text “win” to 52525• Access to phones for more news app opt-ins • Perfect for Local Telcom sponsor!

Match for Cash pricing & R.O.I

• Total: $5,900-animated• Return for WMYD over $50k in new

business• “People were lined up at our auto

dealers to get their lotto cards. We’ll definitely do again this year.”

• –David Bangura-GM-WMYD Detroit, MI

Auto dealer car contest…

• Station gives away daily gas cards to viewers• Winners roll dice at event at dealership • We write dealer a check for $ 25-50,000!

WMBF roll at auto dealer-big crowd!

Local contest model for auto website drive…2,500 entries in 3 hours

R.O.I for IPN programs10 to 1

• LET IT ROLL• WAVE, Louisville, KY-Nick Ulmer-• Cost $1,200 returned $15k from Auto Dealers• WMBF, Myrtle Beach, FL Ted Fortenberry• Cost $5k returned $25k from auto dealers• KSBY, San Luis Obispo, CA Ray Spellerberg• Current-Super Bowl station-cost $7k

returned 85k

$100-200k ideas…

Station supplies backpacks Sponsors collect supplies at retail

Disaster/weather preparedness campaign

Facebook PSA Contest & Mobile apps

Sponsored retail itemsKits, radios and info as incentives

Facebook “like” contests

Photo voting Contests on-line

Monetize community non-profit programs…

Station input was…

• Where: Baltimore• Goal: Monetize Johns Hopkins Children’s

Center opening• When: April• Client target: Retail or Dept. stores

IPN Solution: Johns Hopkins Children’s CenterApril opening-”Hoppy” the bunny for dept. store

ad buy.

Pat Pattison

•

Steve Ference-our news experts

What’s the $100-200k+BIG IDEA FOR YOUR MARKET?

• ANIMAL CARE ADOPTION• HIGH SCHOOL SPORTS CONTRIBUTIONS• FACEBOOK CONTESTS• CELL PHONE SAFETY• SENIOR CITIZENS • SCHOOLS SUPPLIES-BOYS/GIRLS CLUB• WEATHER/DISASTER PREPAREDNESS• HEALTHCARE/HOSPITALS-CHARITY TIE-IN?• Let’s figure it out and make it happen

$10k IPN trade returns $100k in local revenue!

1. What program can we start with2. Current projects or tie-ins?3. TV Lotto details?4. Let It Roll details?5. Incentive travel info?6. Set up webex for sales staff to brainstorm and

design programs?7. Pat Pattison-626-429-32968. Steve Ference-480-596-63209. Go to website