more social media trends...not again! - rmaf 2016

TRENDS

MORE SOCIAL MEDIA

By: Jodi Buresh

By: Jodi Buresh

PRINT-AT-HOME TICKETS

ADVANCE TICKETS

By: Jodi Buresh

SCANNING PRE-SOLD TICKETS

By: Jodi Buresh

OR SELL AT THE GATE

By: Jodi Buresh

Room #1118

No Notes Needed!

By: Jodi Buresh

WE’LL SEND THE SLIDES IF YOU LEAVE

YOUR BUSINESS CARD!

By: Jodi Buresh

TRENDS

MORE SOCIAL MEDIA

By: Jodi Buresh

The Internet = Dog Years

By: Jodi Buresh

First a little fun!

Impact of Facebook & Social• Each person in the world- At

least if you’re on Facebook!- is

connected to each other by an

average of 3.5 people. Within

the US, people are connected

by an average of 3.46 people.

By: Jodi Buresh

Find YOUR degree of separation!

tinyurl.com/ZZQXF8X

By: Jodi Buresh

My Separation

By: Jodi Buresh

People are SO Connected!

By: Jodi Buresh

TRENDS

By: Jodi Buresh

1.4 billion

By: Jodi Buresh

284 million active (500 million tweets/day

300 million users (70 million photos/day)

70 million users (88% purchase a product they pinned)

100 million monthly users

YESBy: Jodi Buresh

#1 - VIDEO

By: Jodi Buresh

12 TIMESVideo watchers are

more likely to purchase.

By: Jodi Buresh

LIVE STREAMING VIDEOBy: Jodi Buresh

By: Jodi Buresh

INTERNET VIDEOS

AND ADSBy: Jodi Buresh

By: Jodi Buresh

MOBILE VIEWINGBy: Jodi Buresh

POKEMON GOBy: Jodi Buresh

20m 100mDaily Users downloads

7.23.16 8.10.16

Began July 6, 2016

500mdownloads

9.15.16By: Jodi Buresh

By: Jodi Buresh

#2 – SOCIAL AMBASSADORS

By: Jodi Buresh

am·bas·sa·dor

amˈbasədər/

noun

•a person who acts as a

representative or promoter of a

specified activity.

"he is a good ambassador for the

industry"

By: Jodi Buresh

92% Trust Friends

By: Jodi Buresh

Brand Ambassadors• Includes an element of testimonial & review

• Can be a great way to get video of someone enjoying your brand!

By: Jodi Buresh

Ambassador vs. Influencer“Advocacy is driven by the depth of conviction, and influencers typically

are less committed to the product or company than are actual customer

advocates.”

Convince & Convert Content Marketing FirmBy: Jodi Buresh

Example Ambassador Program1. Goal! “Moms of the Fair”

2. Begin 6 weeks prior to event

3. Must Post something each week (example)

By: Jodi Buresh

Example Ambassador Program“Have you purchased your mega pass for the Norman

County Fair? $35 for 5 days of unlimited rides! My kids

can’t wait to see what the carnival has in store this

year! I got mine at the Hardware Store! #NCF2017 ”

By: Jodi Buresh

Example Ambassador Program

“The Fair begins on Wednesday! We plan to go out

there at 3 pm. I heard they have a couple of new

food vendors! Who’s all going? #NCF2017 ”By: Jodi Buresh

Example Ambassador Program1. Goal! “Moms of the Fair”

2. Begin 6 weeks prior to event

3. Must Post something each week (example)

4. After they have completed the required posts – send them their tickets

5. Continue having them post DURING the Fair!

By: Jodi Buresh

Sponsored Ambassador Events• Host an event before or during

your main event

• Invite local ambassadors-

local “celebrities” or even fans

who have a lot of followers

• Create a VIP atmosphere that

attendees will want to share

Negotiate Number of Posts• Include the number of social posts in which

the ambassador will mention you

• Give away tickets, food vouchers or

whatever you can in exchange

By: Jodi Buresh

#3 – PAY-TO-PLAY

By: Jodi Buresh

US Ad Spending in 2016

By: Jodi Buresh

40% TV

36% DIGITAL

11% PRINT

9% RADIO 4% OUTDOOR

By: Jodi Buresh

36% FB

26% SNAP

17% INSTY

AMERICANS 12-24

By: Jodi Buresh

ADVERTISEHow many of you

on Facebook?

By: Jodi Buresh

WWW.FACEBOOK.COM/BUSINESS

By: Jodi Buresh

By: Jodi Buresh

By: Jodi Buresh

EXTRA TOUCHES.This is great for

By: Jodi Buresh

By: Jodi Buresh

#4 – GEO FILTERS

By: Jodi Buresh

WHAT?!?!You said

By: Jodi Buresh

Snapchat geofilters

are special overlays

for Snaps that can

only be accessed in

certain locations. By: Jodi Buresh

By: Jodi Buresh

By: Jodi Buresh

By: Jodi Buresh

WHAT?!?!You said

By: Jodi Buresh

#5 – EXPERIENCE FOMO

By: Jodi Buresh

By: Jodi Buresh

56% of Social Users Have It

By: Jodi Buresh

Your Event Should Use It!There is VALUE when people think

your event looks good online and

want to be there!

By: Jodi Buresh

"experience marketing,"

is a marketing strategy

that directly engages

consumers and invites

and encourages them to

participate in the

evolution of a brand.By: Jodi Buresh

Families pic

By: Jodi Buresh

#HASHTAG

By: Jodi Buresh

hash·tag

/haSHtaɡ/

noun(on social media sites such as Twitter/Instagram and

Facebook) a word or phrase preceded by a hash or pound

sign (#) and used to identify messages on a specific topic.By: Jodi Buresh

AMBASSADORSREMEMBER THE

POWER OF POSTINGREMEMBER THE

By: Jodi Buresh

TRENDS

MORE SOCIAL MEDIA

By: Jodi Buresh