moritz zumbühl, president, blindflug studios

First StrikeHow we turned a Beer-Idea into a 500’000 $ game

Inspiration & Why we did that game

world war 3

nuclear war

we cant do that

Starting right now, this will be your battlefield

Our World

Each Atomic Superpower has a set of allied countriesThis number can be increased through expansion

Neighbors

Defend your countrieswhile restocking and attacking

Building

Defend &Attack

no, the topic

2007Activisions “Call of Duty 4”

2006Introversions Defcon

1985Chris Crawfords “Balance of Power”

1985Chris Crawfords “Balance of Power”

berlin wall

1989Fall of the Berlin Wall

end of the cold war

1991Dissolution of the Soviet Union

this is interesting!

Nuclear War =

Fun?

The game

what is first strikeWhat was that?

explain the game

explain the game

explain the game

no, explosions, fun, excitementSerious Game?

the end

Entertainment?

the end

Inspirations

M.A.D.mutual assured destruction

the end

World Peace Achievement

0.5% of all plays were the peaceful way

explain the game

Game Development Strategy & what we

learned

8 Things we did learn

1. Build fast for Core feature

Capital Cities WiFi Multiplayer

Alliances Leaders

Custom Superweapons Save System

Interactive Tutorial Rocket Builder

Different AI Personas Political Influences

Real World Twitter Reader for Events Events in general Fluff, lots of Fluff Conquarable Moon

Travel through political decades Favoured enemies on the world map

15 new Rockettypes Multiple Nation Selection

Campaign Mode Internet Multiplayer

Desktop Version Submarines

Second Strike Capabilities Attack Satelites

the end

2. Postponing the launch 3 months

3. adjusting the story for each reporter

reporters don’t want to write about just a game

websites want a story!

media needs a story

not every reporter wants the same story

and from there, write to everyone personally!

4. Working Upwards via Alexa Ranking

5. Making a push to Youtube Reviewers

freddy

2%4%

94%

No Answer Video Answer & Video

the game isnt fast or funny

Mobile Game entusiasts

Game Review Readers

Let’s Play Watchers

6. Going for a Social Media Hoax

7. Relaunching the Game with new platform

35%

15%

50%

First Week Second Week Long Tail

52%

15%

34%

9. mix fun and a serious topic

explain the game3’386’708

this is interesting!

www.firststrike.mobi/blog

www.firststrike.mobi/blog

Thank you!

Questions?