motivators ch.4

Motivators

THM 1006 Tourist Behavior

Paripan Keawnet

Introduction

The number and rage of motivators can be spilt 2 groups

• Those which motivate a person to take a holiday

• Those which motivate a person to take a particular holiday to a specific destination at a particular time.

Emotional -Nostalgia -Romance -Adventure -Escapism -Fantasy -Spiritual fulfillment

Personal -Visiting friends and relatives -Make new friends -Need to satisfy others -Search for economy if on very limited income

Personal development -increased knowledge Learning a new skill

Tourist

Physical -Relaxation -Sun tan -Exercise and health -Sex

Cultural -Sightseeing -Experience new cultures

Status -Exclusivity -Fashionability -Obtaining a good deal -Ostentatious spending opportunities

Source: Swarbrooke, J. & Horner, S. (1999)

Tourist’s motivations are probably

•Personality •Lifestyle •Past experience •Past Life •Perceptions of their own

strengths and weaknesses

Motivators change over time

Circumstances

• Having a child, or meeting a new partner

• An increase or reduction in income

• Worsening health

• Changing expectations or experiences

Other….

• Multiple motivations • Shared motivators

• Express and real motivators

• Motivators and different market segments

• Motivators and gender

• National and cultural differences

• Motivators and different types of tourism

product

Other….. •Multiple motivations wish to purse a hobby

Wish see a particular church or museum

Want to relax

• Shared motivation Each member will go their own way for at least

part of the time

The group will stay together but each member will be allowed to choose

Cultural differences

Major motivation and different types of visitor attractions

Theme park

• excitement • Risk and adventure • Escapism • Status if has the best “white

knuckle-ride”

Museum

• Learn something new • Nostalgia • Status if internationally famous

Art gallery

• Aesthetic pleasure • Relaxation • Pursue special interest in art • Status if see word famous

painting

Leisure shopping complex

• Escapism • Search for a bargain • Status if bought designer label

product

Golf course

• Exercise • Make new friends • Status if it is a prestigious course

T-express, Everland, South Korea

Top Thrill Dragster, Cedar Point, Ohio, USA

Mean Streak, Cedar Point, Ohio, USA

The Louvre museum

Museum Siam

Harrods

What ‘s your motivation

Matching your friend write code name the top paper.

For example Attractions Or tourism activities 5 of the tourism product, or anything else, and that motivation to go that place. Or activity that is reasonably available to them for 20 minutes.