moving beyond facebook

MOVING BEYOND FACEBOOK

Social Media is a Conversation between actual HUMANS!

(Incredibly) Low Barrier to entry

Social Media is disrupting how we…

• Interact

• Gather Information

• Make Decisions

• Collaborate, develop and create

• Do Business

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

~Bill Gates

Location Based Marketing

Location Based Apps

• Facebook Places – 30 Million + users

• Foursquare – 16 Million users

• Loopt – 5 Million users

• MyTown – 5 Million users

Implications

• Drive traffic to shopping centers and stores

• Surprise and reward customers

Global Micro-Niche Business

Going Global• Social Media provides Global Distribution

Platforms to Niche Markets

Implications

• Social media provides global content distribution platforms to niche markets

• •Democratization of marketing

• •The availability of personal, global publishing platforms

• •Ease of use

• •“Free” and real time marketing

Jumping into the Blogosphere

Blog bling: Tie it all together on your Blog

Micro-Blogging with Twitter

Integration of Social and Traditional Media

• Discuss shows with others, make new friends.

• Twitter hash Tags

Implications

• Manage Conversations

• Create trends

• New forms of engagement

• Instant audio-tagging facilitates immediate action by consumer

Facebook – Not just for college kids

Why you should care about Facebook

Page Power in Facebook

Virbwww.virb.com

Want to create your OWN social network?

Ning - Create your own Social Network

Invite and promote (+ get help with that content)

Really….

Another Social Network??

Do we need it??

Maybe this one is worth a closer look.

The web moves fast (like I have to tell YOU that) ; there are tons of websites/services/apps that born and die everyday.

It is IMPOSSIBLE to focus on everything.

PINTEREST is a VIRTUAL PINBOARD

You can organize and share photos, videos you find on the web.

You can browse pinboards created by others.

You can “Repin” (repost) items on your pinboard to share with others in your network.

You can create groups and contribute in other groups.

Your Pinterest is YOU!

We save and share our inspirations & interests.

It’s about you LIFE.

- Everything exists here, such as travel, adventure, hopes, dreams, humor, future.

- It’s like facebook – that is what you make of it.

- It’s a way for people to do window shopping.

It is sure going to compete with facebook.

People need services that saves time in their everyday life and pinterest can help for several reasons – community focused and helps you keep a track of your latest predilections.

BTW, Mark Zuckerberg recently joined Pinterest

Sounds Awesome, But what about Business

There are hundreds of brands already on Pinterest.

So what can you do???

- Promote a lifestyle

- Use it as a focus group

- Drive Sales

- Crowd source (people post their pictures with their experience)

- Run Contests

Credits

The presentation has been created by Manuj Khurana as a part of SIGMA’s Knowledge series. Manuj is a student at FORE School of Management (FMG 20). Manuj likes Hank Williams and is a social media enthusiast.

Thank You!