moving the crowd: incentives for ureport uganda. “i beseech you, in the bowels of christ, think it...
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Moving the Crowd:Incentives for Ureport Uganda
Moving the Crowd:Incentives for Ureport Uganda
“I beseech you, in the bowels of Christ, think it possible that you
might be Mistaken.”~Oliver Cromwell
“I beseech you, in the bowels of Christ, think it possible that you
might be Mistaken.”~Oliver Cromwell
Ushahidi’s Crisis Crowdsourcing
Ushahidi’s Crisis Crowdsourcing
SMS for rapid disaster response:
Kenyan election violence
Haiti earthquake
Gulf Oil Spill
Next step for SMS-based crowdsourcing:
Normal, non-crisis settings
©Ushahidi
Ory Okolloh
Outcomes of InterestOutcomes of InterestUreport: SMS-text system to aggregate citizen feedback
Currently: 33,000 Ureporters
Weekly polls: e.g., child labor
Three questions:
1. Best method to recruit?
2. How to motivate reports?
3. Ureport’s effects on substantive development outcomes?
Randomized Controlled Trial (RCT)
Randomized Controlled Trial (RCT)
Intervention or treatment.
Randomly assigned to a relatively large group of subjects.
In expectation, randomization balances observable and unobservable confounding factors. Duflo & Hannah (2003) RCT
used photos to reduce teacher absenteeism
What motivates the crowd?
What motivates the crowd?
Intrinsic: The action is its own reward
Extrinsic: Additional material rewards
Possibilities:
Intrinsic and extrinsic motives may have an additive effect.
Or, extrinsic rewards may crowd out intrinsic motives.
Selected districts receive no intervention (but do receive polls & automated responses as usual)
Justification: Provides comparison or baseline observations for all treatments
ControlGroupControlGroup
Treatments to Recruit Ureporters
Treatments to Recruit Ureporters
RadioAds
RadioAds
Treatment: 5 ads per day over 5 days
Justification: Intrinsic motivations to perform a pro-social activity.
Radio LotteryRadio Lottery
Treatment: Radio ads (5x 5 days) + promise of entry into lottery to win solar charger
Justification: Adds extrinsic incentive to intrinsic motive
Treatments to Motivate Reports
Treatments to Motivate Reports
Human FeedbackHuman
FeedbackTreatment: Researchers respond to each Ureport:
Thanks
Follow up
Nudge back to topic
Justification: Connection with actual human being enhances intrinsic motive.
Response Lottery
Response LotteryTreatment: Ureporters who answer every poll are entered in lottery to win solar charger (1 winner per district)
Justification: Addition of extrinsic incentive
“Twitter™” Networks“Twitter™” Networks
Treatment: Through moderated groups, Ureporters communicate on specific topics of interest
Justification: Peer-to-peer interaction to heighten intrinsic incentives
ResultsResults
Preliminary Results on Recruitment
Preliminary Results on Recruitment
Radio
Radio Lottery
National Radio
Preliminary Results for at least One ResponsePreliminary Results for
at least One Response
Condition
ResponsePercent
Control 44%
Radio 63%
Radio Lottery 73%
Human Feedback 58%
Response Lottery 75%
"Twitter" 53%
Total Subjects 9,440
Control
Radio
Radio Lottery
Human FeedbackResponse Lottery“Twitter”
Preliminary Results for Total Number of Responses
Preliminary Results for Total Number of Responses
Condition Avg.Control 2.9Radio 3.6Radio Lottery 5.4Human Feedback
4.9
Response Lottery
6.4
"Twitter" 4.5Total Messages
30,058
Control
Radio
Radio Lottery
Human FeedbackResponse Lottery“Twitter”
Error Corrections?Error Corrections?The crowd is pretty motivated already
Intrinsic + extrinsic incentives appear additive
A lot left to learn about and from crowdsourcing
Next step for Ureport: Stock-outs of ACTs
Next step for us: Keep thinking we might be mistaken Kenya’s iHub
AidData Enhanced Project View
AidData Enhanced Project View
Enhanced Project View and Crowd-
sourcing
Enhanced Project View and Crowd-
sourcingINSERT IMAGES OF ENHANCED PROJECT VIEW
MOCK-UPS HERE
Enhanced Project View and Crowd-
sourcing
Enhanced Project View and Crowd-
sourcingINSERT IMAGES OF ENHANCED PROJECT VIEW
MOCK-UPS HERE
Enhanced Project View and Crowd-
sourcing
Enhanced Project View and Crowd-
sourcingINSERT IMAGES OF ENHANCED PROJECT VIEW
MOCK-UPS HERE
Enhanced Project View and Crowd-
sourcing
Enhanced Project View and Crowd-
sourcingINSERT IMAGES OF ENHANCED PROJECT VIEW
MOCK-UPS HERE
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