mprc presentation - assembly 2011 breakout

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Rotary District 1010 Marketing Presentation delivered by Gary Macalister, District Marketing Officer at the MPRC Breakout session during the 2011 Assembly held in May at the Aberdeen Exhibition and Conference Centre

TRANSCRIPT

Making MPRC Work in Your Club

“EH?”

A fully integrated team, ensuring that all aspects of Marketing,

Publicity and Communications are progressed in a joined-up manner, incorporating Media, Newsletter,

Web and Archives.

MPRC

“No better!!”

ObjectivesProvide information to members

ObjectivesProvide information to membersProvide information to the public

ObjectivesProvide information to membersProvide information to the publicRaise the profile of Rotary

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we do

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new members

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakers

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profile

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profileMaintain links with the Family of Rotary

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profileMaintain links with the Family of RotaryMaintain links with Inner Wheel

Objectives (Cont’d)Advertise club events

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBI

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collated

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future charters

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club events

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club eventsCompete for District MPRC trophies

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club eventsCompete for District MPRC trophiesCompete for RIBI MPRC trophies

So What Size Team do I Need?

3?

So What Size Team do I Need?

4?

So What Size Team do I Need?

5?

More?

So What Size Team do I Need?

One person from each Service Committee

So What Size Team do I Need?

One person from each Service CommitteeNewsletter Editor

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmaster

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivist

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ Coordinator

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards Coordinator

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards CoordinatorMPRC Coordinator

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards CoordinatorMPRC Coordinator

So potentially 7-10 depending upon club size

OK, So How Could I do This?

OK, So How Could I do This?

Each team member covers own events

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nights

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC Coordinator

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-send

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpage

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next edition

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next editionArchivist stores

OK, So How Could I do This? Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next editionArchivist stores Regular (monthly?) MPRC Meeting

Reflections/Thoughts/Questions

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