ms. hind al nahedh - the state of social media marketing in 2012
Post on 22-Apr-2015
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The State of Social Media
Marketing in 2012
By Hind Al-Nahedh
CEO - Socialobby.com
Knockbook Company
Agree ?
MENA online Use High-lights
• Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and
Twitter in our region - 98% on Facebook.
• Typically, internet users in the Middle East spend more than two hours online every day.
More than a third of respondents (38%) report spending between two and five hours
online, while another 34% spend more than five hours online daily.
• Social networking is the most popular online activity across the Middle East with 88% of
consumers reporting they use the internet for this daily.
• Middle East Digital Consumer Survey Report shows growth of e-commerce interest
among users 66% look up items online reviews prior to purchase - Mainly Via Mobil device.
• 88% of the Gulf states use Email heavily more like a messenger !
Social Media Impacts
Businesses
What Is Social Media
Marketing ... Anyways ?!
The process of gaining traffic or attention
through social media platforms Viral Art
the social Universe is
expanding !
More people on more
social networks ever before
No Surprise : 18-34 yr Old Are
Very Social
Social Networks reach 82% of the
worlds Internet Population
that’s 1.2 Billion
people
Growth in every single Country
total time spent
in all regions
grew by
35+% in 2011
“Staying in Touch =
Engagement “
The “Interest Graph”
its shifting attention
away from Classic
Friends
Ongoing battle to Map
people’s Shared Passions
The Great example
of that is
The Game of Brands & Influence
• Active Social Media Users are influential Online .
• They also Tend to be influential Offline :)
• Influence is Shifting from Media to Individuals.
• startups are rushing to measure & rank
influencers ( Celebrities )
Social Networks are becoming
trusted advisors for Brands
striking
direct Deals
http://youtu
.be/T6n6a7
n6Umo
Companies Recognize the
Various benefits
#1 perceived
benefit is
BRAND
BUILDING
CMOs worldwide plan to increase the
Use of Social Media
Taking Social Action...in
your plan
Social media
listening is now
Widely accepted as
Important
Social Media is Shifting $ from
Digital Spend
Budgets
are
increasing
year over
year
Staff + Social ads & community platforms are priority!
Marketing , PR & Customer care
are taking the lead
Collaboration of
teams
for integration is
very important
Mobile Social Media Use is in
the RISE!
On the Go social Media Apps is becoming very essential in Mobile
preference
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